Social Media and Public Relations

Posted on June 28, 2008 – 4:03 pm

Leigh Fatzinger of OnMessage Ventures in Seattle, put together this great presentation about the trends in social media and how it is affecting the PR industry.  Check it out here.

Leigh Fatzinger is Principal of On Message Ventures, a Seattle-based creative and strategic marketing firm focused on the telecom and technology industries.

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Audio + Pictures = Yodio

Posted on June 20, 2008 – 11:05 pm

Yodio LogoI met Clay Loges at a business networking event last week here in Seattle. Clay’s motto is, “Look for an area of change — then you get to make up the rules.” He’s been living by this for years and has become quite successful along the way.

A former banker and serial entrepreneur who once owned a text paging service in the new Russia - and was a pioneer in the 10-Minute Oil Change service station business and a GPS business — Clay’s latest venture is called Yodio.

Yodio stands for “Your Audio” and is a service which allows people to add audio tracks to image slide shows. The basic idea reminded me of the narrative my Uncle Mitchell gave as he went over his trek through Nepal slide by slide.

He must have given that slide show 20 times or more over the years. If he had Yodio, he could have recorded the soundtrack easily and shared the slide show in seconds with hundreds of his closest friends.

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Social Media and Public Relations

June 28, 2008 – 4:03 pm| Posted in » Social Networks

Leigh Fatzinger of OnMessage Ventures in Seattle, put together this great presentation about the trends in social media and how it is affecting the PR industry.  Check it out here. ...

Mobile Content Sold in Kiosks

June 13, 2008 – 9:48 pm| Posted in » Mobile

Although mobile content is something consumers can buy and download from virtually anywhere, Chinese start-up Duo Guo is banking on a different approach by selling such content through specialized kiosks ...

Online Digital Photo Fun

June 13, 2008 – 7:20 pm| Posted in » Articles, Digital Photos

By Mark Levy, CEO MaxxoMedia Who do you want to be today? At Universal Studios City Walk in Los Angeles, they have a store where you can have the picture of ...

Cell Phones Still Hot; More Mobile Advertising Proposed

June 12, 2008 – 8:54 am| Posted in » Advertising, Mobile, Research

Cell Phones Still Hot; More Mobile Advertising Proposed Although a new Harris Interactive study reveals that over one-third of consumers say the dire economy will not affect their spending habits,  the ...

Will License for Equity?

June 3, 2008 – 11:17 pm| Posted in » Articles, Licensing, Music

By Mark Levy, CEO MaxxoMedia MCPS-PRS, the U.K. music publishing licensing and collecting organization, recently released a proposal suggesting that new digital media companies that want to license their copyrights should ...

Social Networking Going Mobile

May 29, 2008 – 8:35 am| Posted in » Mobile, Social Networks, Statistics

From Kenradio.com A growing number of mobile phone subscribers worldwide are taking online social networking to the streets. The U.K. leads Europe in mobile social networking on a percentage basis -- ...

Springwise: News Site Shares Revenue with Users

May 29, 2008 – 7:31 am| Posted in » Online News

Now in beta, Knewsroom publishes the "Knews” every morning, featuring the previous day’s top stories in politics, business, technology, design, sports and entertainment. Which stories rank as most important is ...

What Are Your Friends Up To?

May 23, 2008 – 2:41 pm| Posted in » Articles, Online News, Social Networks

By Mark Levy, CEO MaxxoMedia I thought I had the social network angle all covered with my Facebook profile, Linkedin profile, Plaxo, my website and a blog. But then I noticed ...

Digital Savvy Consumers Presage Behaviors Across the Country

May 21, 2008 – 9:51 pm| Posted in » Research

According to a new analysis from Scarborough Research, six percent of all consumers are classified as Digital Savvy nationally, but Austin (TX) adults are almost twice as likely as the ...

Mobilizing Video For All Mankind

May 20, 2008 – 11:25 pm| Posted in » Articles, Mobile

By Mark Levy, CEO MaxxoMedia According to the International Telecommunications Union, worldwide mobile telephone subscriptions now exceed 3.3 billion -- equivalent to half the global population. Cell phones now surpass the ...

Facebook Takes a Swing at Google

May 16, 2008 – 12:32 pm| Posted in » Social Networks

Bob Bickel, founder of Ringside Networks,  has written an article digging into the behind the scenes struggles between Google and Facebook over  Google's Friend Connect service.  Facebook has been willing ...

Mobile Content Retailing - Not As Easy As It Looks - Part 2

May 10, 2008 – 12:03 am| Posted in » Articles, Mobile

Last week, I explained some of the complexities within the mobile content retailing market. This week we'll hear senior execs from Thumbplay, 9Squared/Zed and Flycell talk about what it's like ...

Mobile Content Retailing - Not As Easy As It Looks - Part 1

May 2, 2008 – 4:20 pm| Posted in » Articles, Mobile

By Mark Levy, CEO MaxxoMedia Throughout the past few years, the mobile content industry has enjoyed strong market growth. Primarily fueled by the sale of master ringtones directly through the cell ...

Warner Music Group - Music as a Service Plans

April 25, 2008 – 3:45 pm| Posted in » Internet, Music

Here's an article from Slate about a proposed plan by Warner Music Group to fight piracy and in essence give the people what they want - freedom to download ...

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Welcome to MaxxoMedia's Digital Media and Entertainment Trends site where the focus is on showcasing the people, companies, technologies, habits and research in consumer digital media trends - from mobile, VOD and IPTV to broadband, videogames and advertising and more.

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