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Over the past three years the average U.S. adult has nearly doubled their daily use of the Internet as the average U.S. adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008, an 81% increase over three years. As a result, the Internet now represents 32.5% of the typical “media day” for all U.S. adults when compared to daily exposure to newspaper, radio, TV and outdoor advertising. Even those who are considered heavy newspaper readers spend about as much time online today as the typical U.S. adult. Heavy newspaper readers, those who spend more than an hour per day reading, currently spend 3.7 hours per day online. In 2006 the Internet represented only 18.4% of a heavy newspaper reader’s “media day,” but today it represents 28.4%, according to a new report by Media Audit.
The report further reveals that seven daily newspapers have achieved a net unduplicated reach of 80% or more when the past 30-day website visitor figure is combined with the past month print readership figure. Among these newspapers are the:
* New Orleans Times Picayune with a total unduplicated reach of 85.8%
* San Antonio Express-News (80.6%)
* Post-Standard in Syracuse (84%)
* Buffalo News (83.3%)
* Democrat & Chronicle in Rochester (80.9%)
* Peoria Journal Star (80.4%)
* Omaha World Herald (82.2%)
Continue reading – Interactive Media Beginning to Displace Traditional Media »
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In only nine months, Apple’s App Store has proven itself a hot commodity. It features more than 35,000 applications available to consumers in 77 countries, enabling developers, including retailers, to reach tens of millions of iPhone and iPod Touch users. 24% of Smartphone users have spent anywhere from $10-$50 for a single application, while 28% have spent between $5-10 on a single app. iPhone owners are not spending more on individual apps, but 83% of these iPhone owners have downloaded at least six, according to TNS Media .
Continue reading – Smartphone Application Downloads »
From KenRadio.com
The role of mobile internet access in evolving digital lifestyles is the cornerstone of the second typology of Information and Communication Technology (ICT) users. The typology places ICT users into 10 groups and, notwithstanding variation across the groups, the groups fit into two baskets, with the groups’ collective judgments on mobility being the pivot point.
1. Motivated by Mobility: Five groups in this typology – making up 39% of the adult population – have seen the frequency of their online use grow as their reliance on mobile devices has increased. For these groups, growth in frequency of online use is linked not only to increasing broadband adoption, but to positive and improving attitudes about how mobile access makes them more available to others. Across the groups, a lot of variation exists regarding what these changes mean to users. Some find this extra connectivity a platform for self expression. Others are not entirely positive about ICTs’ impacts on their lives. Continue reading – Segmenting the Mobile User »
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