Recently I have been getting more an more inquiries into how large this social media shift in communications really is – This video came out a few months ago, I think it puts it into perspective.
via Statistics Show Social Media Is Bigger Than You Think « Socialnomics – Social Media Blog.
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Posted in Social Media | Posted on 08-24-2010 | 161 views
Social media analytics company ViralHeat is giving away free access to a treasure trove of data from Twitter, Facebook and a number of other social properties, all housed within the site’s more than 4,000 topic-based profiles.
The company’s revamped ViralHeat Social Trends offering gives users a fast and simple way to create their own auto-updating social media charts, which can be embedded as widgets elsewhere on the web, as well. Users can pull data and sentiment analysis from member-generated topic profiles spanning topics such as news, entertainment, music, sports and politics to create their own charts.
The idea is to help individuals capture and track real-time buzz and sentiment around an event, movie, celebrity or product with convenient widget-like charts optimized for sharing and embedding. The most obvious use case is for bloggers and publishers looking to supplement breaking news stories with live social media analysis on the topics they’re covering.
A growing set of consumer electronics devices, ranging from web-enabled TVs, to Blu-ray players and over-the-top set-top boxes support TV widgets. Among these TV applications are those that enable users to view YouTube videos, access Netflix, or obtain weather forecasts directly on the TV using a broadband Internet connection.
Research In-Stat research indicates only a modest consumer interest in performing PC-centric applications on the TV. Consumers have higher interest in TV applications that enhance and/or augment the viewing experience, rather than simply provide information that is readily accessible via other screens.
According to the report, Online video is still in its infancy, with U.S. viewers only watching 22 minutes of Internet-delivered programming a week [ML: This seems very low to me]. However, in 10 years, that will rise to more than two hours of online video a day according to TDG analyst Colin Dixon.
47% of US teens say their social life would end or be worsened without their cell phone, and 57% credit their mobile device with improving their life. Four out of five teens (17 million) carry a wireless device (a 40% increase since 2004), according to a study by Harris Interactive.
A survey of 1,000 U.S. consumers showed that more of us than ever before are choosing to watch TV shows on websites such as Hulu rather than on a TV. For younger folks, a full 83% said they watched some, most or all of their TV programming online.
This study, which was conducted by consumer electronics shopping site Retrevo, shows that the majority of Americans — 64%, according to the survey results — get at least some of their TV content online. Eight percent of the total said they watched most of their TV shows online, and 5% said they only watched television programs on the Internet.
The percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached almost half (48%) of the population in 2010 – double the level from two years ago (24% in 2008). Consumer use of social networking sites is not just a youth phenomenon. While nearly eight in ten teens (78%) and 18 to 24s (77%) have personal profile pages, almost two-thirds of 25 to 34s (65%) and half of 35 to 44s (51%) also now have personal profile pages. 30% of Americans age 12 and older, who have a profile on at least one social networking Web site, use those sites “several times a day” compared with only 18% one year ago, according to a new survey from Arbitron. Download a free copy
The use of social networking sites has expanded beyond younger consumers, with substantial numbers of Americans over the age of 35 now using social media. Social networking has become a part of mainstream media behavior.
Americans continue to hold radio in high regard, with nearly eight in ten saying they plan to listen to as much AM/FM radio in the future as they do now – despite advances of technology. Younger consumers show interest in radio on mobile phones. More than four in ten mobile phone owners age 12 to 24 say they would listen more to FM radio if a tuner were built into those phones. Continue Reading »
Posted in What's New | Posted on 04-10-2010 | 362 views
Websites asking new users to “spread the word” by logging into their email accounts is not exactly new. Of late, it is not very uncommon to see the same thing happen with social networks. However, ‘The Mechanical Zoo’, the parent company of Aardvark – the social search engine that was recently acquired by Google has applied for a patent on the idea of viral ad campaigns via status messages.
In the application titled, “Online Word-of-Mouth Marketing of a Web Service Using Personalized Invitations via a Status Messaging Service“, the company has sought for rights on the concept whereby websites and web applications (like Farmville) that promote their service via the users’ status messages.
Here are a few screenshots of the idea that could now belong to Google.
Each week, on average, Americans watched roughly 35 hours of TV and two hours of timeshifted TV via a DVR. Adults aged 65 and up watched the most weekly TV, 47 hours and 21 minutes; while teens aged 12-17 watched the least weekly TV, 23 hours and 24 minutes. The overall growth in viewing is due to a number of factors, the DVR brings added convenience while high definition programming and flatscreen TVs have boosted the quality of the experience. Digital delivery, via cable or satellite, is delivering more channels and more choice to the home than ever before, according to Nielsen.
Posted in What's New | Posted on 03-24-2010 | 795 views
While market leaders Google and Bing battle it out, new companies are taking search into uncharted territory.
Tonight MIT Enterprise Forum of the NW featured presenting company Evri, a consumer web company that is changing the way users filter, discover, navigate, and engage with content on the Web. Evri’s web platform scours content from more than tens of thousands of sources, such as real-time news, blogs, and Tweets. It then filters it by timeliness, relevance, and source credibility, and delivers that content to consumers in intelligent streams across multiple platforms.
Joining Evri’s CEO, Will Hunsinger, was a panel of leading experts, covering the challenges, issues, and opportunities in the world of search and information discovery.
David A. Yovanno is the CEO of Gigya, Inc., a leading social optimization platform for online business. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com.
Now that most social networks are supporting functionality on third party sites — via Facebook Connect, Sign in with Twitter, Yahoo! Open Strategy, MySpaceID, and other similar technologies — entertainment companies are experimenting with a variety of approaches.
While movie promotions on Facebook, top sports moments on YouTube, and MySpace music pages remain key fixtures, many entertainment companies are also now actively focused on how to apply social strategies to their own sites to deepen relationships with fans and become more relevant. Here are four ways on-site social features are benefiting both fans and the entertainment industry today. Continue Reading »
This is the technology from Last Call from 13th Street, an interactive horror film. Sometime, during the movie, an audience member’s cellular phone will ring, and it is up to this audience member to give the character on screen directions.
Watch the video to see how the startled damsel in distress from Last Call tries to escape from the mad slasher. Yes, she actually calls an audience member during the film, and his or her voice commands tell her to go left or right, up or down, and so on.
At the recent Mobile World Congress 2010, Dutch app store analytics firm Distimo presented their findings on the six largest mobile application stores in existence today: the iTunes App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. In their presentation, they analyzed everything including store size, store growth, the most popular applications and where you can find the best deal. They recently shared some of the highlights from that presentation by way of a slideshow embedded on their blog.
For mobile industry insiders, some of the findings won’t be all that shocking, just common knowledge paired with statistics. However, there were a few surprises that caught us off guard, maybe they will you too.
Distimo collects public application data from app stores and also offers developers an analytics tool which is used to monitor their apps and those belonging to their competitors. After examining and analyzing the data, the company releases market reports detailing their findings.
The shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010 with 46% of companies plan to increase their marketing budgets in 2010 and 66% will increase their investments in digital marketing channels. 28% of marketers are shifting at least some of their overall marketing budgets from traditional to digital channels, according to a new Econsultancy survey.
* 28% of marketers are shifting at least some of their overall marketing budgets from traditional to digital channels:
