The Crystal Ball: What’s Ahead in Ads
Millions of people inhabit “Second Life,” a Web site that lets participants create a parallel existence made only of pixels — and their imagination.
AS the New Year approaches, advertising executives are busy divining the future, compiling lists and predicting hot brands and consumer trends.
Not surprisingly, many agencies are focusing on how the digital world will continue nudging the offline world in new directions, and consumer-generated content is in the forefront of everyone’s mind. But ad executives also say they think companies should pay attention to shoppers’ interest in knowing more about the products they buy and to their desire to turn their cellphones and BlackBerrys — gasp! — off sometimes.
Here are some of the most common scenes for 2007 that ad executives see in their crystal balls:
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