HDTV Holiday Sales increase 52% in Unit Volume
The high demand and falling prices for high- definition has driven an already booming TV business for the 2006 holiday shopping season in the U.S., according to NPD Group. With HDTV content selection improving and prices decreasing consumers are upgrading older, smaller TVs. Flat-panel televisions, for example, offer larger screens while taking up less space than many older televisions, while microdisplay televisions offer a cinematic home theater experience at affordable prices. HDTV sales have increased 52% in unit volume and 39% in dollar volume from January through September of 2006 compared to the same time period in 2005. Sales of HDTVs during the 2005 holiday season (November and December) topped $2.2 billion with over 1.4 million units sold and are expected to continue to grow this year. Affordability is helping to boost HDTV sales. The average price of an HDTV set is down more than 8% year-to-date (January through September) compared to the same time last year. Prices for LCD and plasma TVs dropped significantly from the 2004 holiday season to the 2005 holiday season with 35% and 41% declines. KENRADIO.COM
The HD experience doesn’t stop with a new television. Consumers can complement these high-definition displays with hi-def options for camcorders, next-generation optical disc players, video game consoles, media center PCs and DVRs. Many of these products are new to the market and carry significant price premiums. Still, it will be difficult for consumers to go back. Looking back at this 2006 holiday season it shows retailers promotions finally push HDTV into the mainstream This will create a new expectation of breathtaking quality that the industry can build upon in 2007 and beyond.
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