User-generated content good for old media-report
Much like the predictions that Reality TV would put hollywood out of work a few years back, the media makes it appear that UGC is poised to take over the old media world. That’s not going to happen but it will end up as a staple of media programming both online and off.
By Kate Holton REUTERS
LONDON, Jan 3 (Reuters) - Traditional media companies are ideally placed to benefit from the explosion of user-generated content and should see it as an opportunity and not a threat even though the potential revenue is limited, a report says.
Howard Davies, a director of media strategy at Deloitte, said print and TV had been wise to stand back and see how the practice developed.
“(They) are very well positioned to adopt some of the technology and some of the emerging social practice … but incorporating it alongside traditional media channels to create an overall richer product,” he told Reuters.
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