Digital Fuels Viewing in Primetime
An article by Alex Woodson of The Hollywood Reporter predicts the trend of US consumers interacting with the web while watching TV, will pick up steam as the 2009 deadline for broadcasters to switch to full digital transmissions approaches. Already there are a number of companies including Jacked and DigWorks aiming to provide new content and services that take full advantage of this multi screen interactivity and multi platform storytelling.
The Hollywood Reporter - NEW YORK — As consumers become more connected to broadband and digital television, they are more likely to become engaged in primetime television programming, according to a report released Thursday by CBS Corp.
According to the report, which was conducted by CBS chief research officer David Poltrack, 30% of the population was “fully connected” by last fall, meaning they have both a broadband and digital television connection at home, up from 22% in fall 2005. The network’s research found that this group, which they describe as “upscale” and “better educated,” is 20% more likely to watch the top 10 primetime programs than the national average. read the rest of the article at HOLLYWOODREPORTER.COM
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