Xbox 360 movie downloads surpass Amazon’s
January 5, 2007 · In: Console Gaming | Gaming Trends It looks like Microsoft has found success in a new area of digital downloads. Months after the successful deployment of Xbox Live Arcade, Variety reports the digital download service for movies on Xbox Live is outperforming the world’s largest e-tailer, Amazon.com. As the “battle for the living room” heats up, Microsoft has been consistently positioning the Xbox 360 as the device to beat for bringing all forms of entertainment to consumers, and has designed an accessible program for locating and downloading content digitally–a keystone of future market success.
The sales success, while due largely to the fact that movies and TV shows can be downloaded and watched on a television versus a computer monitor, can also be attributed to the popularity of the high definition format, which only Warner Bros. currently supports. “If you look at our sales charts, movies like ‘The Perfect Storm,’ ‘Unforgiven’ and ‘Swordfish’ are all doing disproportionately better than you would expect, and the only explanation is that they’re available in HD,” said Ross Honey, senior director for media in Microsoft’s content and partner strategy group. For more details: - read Variety’s report
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