Microsoft aims to own the living room again starting with the game room
MS integrates IPTV with Xbox, ships 10M 360s
Microsoft chairman and founder Bill Gates crowed to an audience at this year’s Consumer Electronics Show (CES) in Las Vegas, saying the company beat expectations by shipping 10.4 million Xbox 360s by the end of 2006 and claiming Microsoft would overtake Sony as the game console leader. He also called the Xbox 360 the “living device that does it all” referring to the console’s capability to connect to the Internet, download and play high-def video as well as the new IPTV function.
The IPTV service for the Xbox 360 is expected to launch toward the end of 2007. Microsoft plans to integrate its popular Xbox Live service, which currently counts 5 million registered members, into the IPTV software, allowing friends to connect, chat and play games while using the IPTV functionality. ”By integrating these industry-leading solutions, we are delivering on our promise to drive innovation and enable new connected entertainment experiences for consumers in a way that only Microsoft can,” said president of Microsoft’s Entertainment and Devices Division Robbie Bach.
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