Slinging CBS
Applause to CBS for reportedly joining with Slingbox to investigate how sharing of video clips builds communities around content. The Clip+Sling service will allow owners of Sling Media’s Slingbox device to clip and share content directly from live or recorded TV shows with both other Slingbox owners and others over the Internet.
Usually big media companies wait to be disrupted and then react from a position of fear. Quincy Smith, CBS Interactive President, is taking the unusual step of being a catalyst for disruption. One thing I’ve seen over and over though is that you can’t control what happens after the disruption. That keeps many in paralysis, afraid that what they do will come back to haunt them. Funny thing is that doing nothing leads to the same result. Only time will tell if the decision was the right one.
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