Upscale Households Main Owners of HDTVs
One in six households in the United States now have at least one high definition-capable TV (HDTV), an increase from about one out of every fourteen households just two years ago, according new research from Leichtman Research Group.
* The mean annual household income of HDTV households is 42% above average
* 26% of households with annual incomes of over $50,000 have an HDTV compared to 7% of households with annual incomes below $50,000
* 26% of HDTV owners have more than one HDTV - up from 11% last year
* 29% of HDTV owners are likely to get another HDTV in the next year - up from 18% last year
* Only one-third of adults have heard of the digital TV transition, scheduled for February 17, 2009
Millions of HDTV sets have been sold in the US in the past year and more homes than ever are actually watching HD programming. Yet even with the price of HD sets decreasing and the growth of HD is being driven by those who can most afford to buy one, which in an increasing number of instances, includes households with more than one HDTV set. With just two and a half years to go before the digital TV transition takes place, two-thirds of Americans remain unaware of the pending analog cut-off, helping to explain why this deadline has had little impact on the purchase of HD and digital TVs to date.
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Stumble it!
1 Trackback(s)