Content Models For The Digital Media Age
James Quintana Pearce of MocoNews.net reports on The Trendsetting Digital Media Initiatives panel at NATPE this week… it was moderated by Raja Khanna, Founder & COO of QuickPlay Media and included Scott Mills, CFO & President of BET Digital Media; Blair Westlake, Corporate Vice President of the Media, Content & Partner Strategy Group at Microsoft; and David Poltrack, Chief Research Officer at CBS Corporation.
Some quick takeaways from the panel:
- Mobile video has a long way to go - better service, value and quality of content will drive increased usage
- Industry isn’t ready for ad-supported mobile data services - screen too small - it’s better to have subscriptions
- Use ad supported or free content to drive subscriptions
- The new platforms are making rights negotiations more complicated - too early to tell which models will prevail
- A media company needs to support as many consumer touchpoints as possible
- No evidence of cannibalization yet - Mobile/Internet enhances the original product
Read the article here.
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