Digital TVs - Too many Choices Confuse Consumers
By Michelle Kessler, USA TODAY Fri Feb 2, 6:54 AM ET
SAN FRANCISCO - Jeff Stewart directs an educational technology program at Macon State College in Georgia. But even he was quickly overwhelmed while TV shopping last month.
The sets at his local Sam’s Club all looked nice, but each touted a different alphabet soup of new features, from HDTV to LCD. Stewart didn’t want to make a mistake. He left without buying anything.
That’s not what TV makers want to hear, especially as buyers flock to stores ahead of this Sunday’s Super Bowl. Sony, Samsung and others hope a host of new TV technologies will keep the once-stagnant market growing fast. The latest: “smart” sets that connect to computer networks or the Internet.
But as TV makers rush ever-changing new technologies to the market, they run the risk of confusing and alienating customers.
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