Digital Media Growth Projections
Here is a great article from Podmetrics on growth projections for Satelite Radio, HD Radio, MP3 Players and Terrestrial Radio
As part of Bridge Ratings’ on-going study of audience attrition of traditional radio and subscriber and user growth of alternative digital media, we now publish quarterly insight comparing projected use and growth. Included here is an update to our findings published since March of 2005
While initial estimates showed solid growth for satellite radio for 2006, the reality proved less impressive than prognosticators originally thought with total actual subscribers reaching 13.6 million through 2006 compared to original satcaster estimates of near 15 million. XM finished 2006 with 7.6 million subscribers - up 27% over the company’s 2005 year-end number.
Meanwhile, Sirius satellite radio made tremendous strides during 2006 due to significant leverage from the addition of Howard Stern, Martha Stewart and sports franchises along with strong marketing and word-of-mouth. At the start of 2005 Sirius registered 1 million subscribers and finished 2006 up 83% with 6.0 million. Bridge Ratings projects a sector increase of 3.9 million subscribers during 2007 with XM at 9.12 million and Sirius at 8.34 total subscribers.
Focus on: Satellite radio projected growth
Satellite radio growth projections in millions of subscribers.
Read the rest of the article.
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