Archive for March, 2007
Thursday, March 22nd, 2007
FROM MEDIAPOST.COM
DEVELOPMENTS IN DIGITAL MARKETING AND media are happening at such breakneck speed that marketers must prepare to navigate them–or be left behind. The same goes for the agencies that advise them. But the consensus among a panel of experts appearing at OMMA Hollywood earlier this week is that they’re not ready, not by a long shot.
“Agencies aren’t prepared for where things are going,” said Tim Hanlon, senior vice president-Ventures Group, at Publicis Groupe’s Denuo. Hanlon was, by far, the most strident of the group. Agency silos, he said, remain the order of the day, referring specifically to the relationship between brand and direct response media.
“Consumers, especially younger ones, if they see something in any form of media, they’re going to want to go further with it,” Hanlon said. “Agencies should be de-siloing to make that TV expression both a branded and DR vehicle,” whether it’s a TiVo vehicle or a telescope unit, “a little TV with a DR component,” adding: “Is that the direct marketing agency’s responsibility or the brand agency’s? I think it’s both, so why do have two separate groups?”
Good question. The role of the agency will need to change, given the rise of online-based ad auctions, hyper-local media planning and buying services, like SpotRunner and Spotzer, and other emerging media planning platforms.
“Google showed us that search and targeted ad messaging is not only a viable business, but a gargantuan business,” Hanlon said. “The holding company model missed it. Now they’re scrambling to be experts or to acquire this skill.” Hanlon noted Publicis’ acquisition of Digitas late last year.
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Wednesday, March 21st, 2007
From KENRADIO.COM
988 Billion Gigabytes of Digital Information Created in 2010
In 2006, 161 exabytes of digital information were created and copied, continuing an unprecedented period of information growth. 
This digital universe equals approximately three million times the information in all the books ever written – or the equivalent of 12 stacks of books, each extending more than 93 million miles from the earth to the sun. According to IDC, the amount of information created and copied in 2010 will surge more than six fold to 988 exabytes, a compound annual growth rate of 57%.While nearly 70% of the digital universe will be generated by individuals by 2010, most of this content will be touched by an organization along the way – on a network, in a data center, at a hosting site, at a telephone or Internet switch, or in a backup system. Organizations – including businesses of all sizes, agencies, governments and associations – will be responsible for the security, privacy, reliability and compliance of at least 85% of the information.
The incredible growth and sheer amount of the different types of information being generated from so many different places represents more than just a worldwide information explosion of unprecedented scale. It represents an entire shift in how information has moved from analog form, where it was finite, to digital form, where it’s infinite. From a technology perspective, organizations will need to employ ever-more sophisticated techniques to transport, store, secure and replicate the additional information that is being generated every day.
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Posted in Digital Storage, Statistics | No Comments »
Saturday, March 17th, 2007
Look, It’s Mii — on Wii!
Nintendo’s Hot System Sparks
Secondary Industry as Users Create
Their Own Characters
By YUKARI IWATANI KANE WSJ.COM
March 16, 2007; Page B1
David Merrill, a 28-year-old graduate student in Somerville, Mass., struggled recently with a popular feature on Nintendo Co.’s Wii videogame console. Try as he might, he just couldn’t get the game character he created, called Mii, to look like himself.
Frustrated, Mr. Merrill turned to the pros. He shelled out $5 to a Web-based service called Mii Station (www.miistation.com), run by a Tokyo entrepreneur, which creates look-alike game characters for Wii based on photos. Three days later, he received a Mii with spiky hair and a really big smile that he says pretty much captured his essence.
“It’s made playing Wii a little more personal,” says Mr. Merrill, adding that he doesn’t have the perspective that graphic artists have to know what facial features to emphasize. “That makes a big difference.”
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Posted in VideoGames, What's New | No Comments »
Wednesday, March 14th, 2007
Guy Kawasaki posted this recently published report from Avenue A Razorfish entitled 2007 Digital Outlook Report (6230.6K). The report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other.
It’s very useful reading for anyone involved with digital media, so check it out.
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Posted in Research | No Comments »
Saturday, March 10th, 2007
From KENRADIO.COM
Revenue generated by the premium video services market, an area comprising pay-TV, mobile video, DVD, broadband video and theater/box office receipts, is expected to rise to $277 billion by 2010, up from less than $200 billion in 2006, according to a new study byiSuppli. Much of that growth will be driven by increasing revenue for pay-TV services, particularly for the fast-expanding Internet Protocol Television (IPTV) area. The pay-television industry representing about $120 billion in worldwide sales in 2006. The segment is dominated by direct-to-home satellite and digital and analog cable TV services. However, the telecom companies are entering the market with aggressive Internet Protocol Television (IPTV) offerings that are sure to spur an arms race in pay television and in quadruple-play services. IPTV is the fastest-expanding segment of the pay-TV market, with revenue expected to increase to $23.5 billion in 2010, a growth rate of 103% from $681 million in 2005.
Click for a detailed over view of each service provider
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Thursday, March 8th, 2007
The Indianapolis Star
Fast-food retailer Hardee’s is among the companies testing coupons that are downloaded to customers’ cell phones. The test, which is being conducted in Indianapolis and St. Louis, offers coupons for chicken sandwiches, breakfast biscuits and chili cheese fries.
In order to get the coupons, customers have to go to www.cellfire.com, check the compatibility of their cell phone with Cellfire, and enter their phone numbers and e-mail addresses. They then receive a text message with a link to download the Cellfire application. After launching, they can locate coupons stored under the names of participating companies. After clicking “use now” when the appropriate coupon appears, they show the coupon code to the cashier.
Hardee’s core customers are young and male, since it launched the Thickburger line of sandwiches in 2003. But studies show most people who clip coupons are middle-aged and female. “Guys are lazy,” says Steve Lemley, vice president of marketing for the St. Louis-based chain. - Read the whole story…
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Posted in Advertising, Mobile | No Comments »
Tuesday, March 6th, 2007
From KENRADIO.COM
China will not allow any more internet cafes to open this year, according to a government order obtained by the state news agency Xinhua. The notice, issued by 14 government authorities, also vows to crack down on gambling through online games. Xinhua said the new restrictions were part of a campaign to combat the rising problem of internet addiction. Internet cafes that have already been given approval must be completed by the end of June, the news agency reports. There are currently about 113,000 internet cafes and bars in China, according to the country’s Ministry of Information Industry. China has already banned minors from such cafes, and levies heavy fines on operators who flout these regulations. The number of people using the internet in China has grown by 30% over the last year, to 132 million, the state Internet Network Information Center announced in December.
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Posted in Internet | No Comments »
Monday, March 5th, 2007
From KenRadio.com
Tired of being turned away at the theater box office when a movie’s sold out? Unhappy there’s no art-house theater in your neighborhood to cater to your hoity-toity theatrical tastes? Those days could be ending, say representatives of Universal Pictures, Warner Bros. Entertainment and a company called Digital Cinema Implementation Partners. The three are working on a new digital film delivery system that, if successful, could give theater operators the flexibility to put a popular movie on an extra screen as quickly as the demand for it arises. At the same time, theater operators could boot out a surprise stinker and even book in for a day or two an art-house film with a small but devoted audience. The process, still in the early stages of development, would use satellite and broadband delivery systems to beam digital films directly to theaters, rather than have them copied onto hard drives and delivered by hand, as for the most part they are now, said Darcy Antonellis, Warner Bros.’ executive vice president for distribution and technology. That kind of rapid delivery that would allow theater operators the flexibility to economically market niche films that could be shown for just a day or two to a targeted audience.
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