Archive for August, 2007
Friday, August 31st, 2007
Indie Filmmaker in Copyright Spat With Viacom Over YouTube Clips
Submitted by Mark Hefflinger on August 31, 2007 - 6:28am.
San Francisco - An independent filmmaker who posted some of his work on YouTube, which was then used without permission by Viacom on a TV show, has seen his posting of Viacom’s use of his work removed from YouTube by the media conglomerate, CNET News.com reported.
Filmmaker Chris Knight created promotional videos that showed him blowing up a schoolhouse with a Death Star, a la “Star Wars,” which was then used by Viacom in the VH1 TV series “Web Junk 2.0.”
Viacom, which has separately filed a $1 billion copyright infringement suit against YouTube, claims the commentary it made on Knight’s video qualifies it as a “fair use,” according to the law.
However, the company believes Knight’s posting of the full “Web Junk 2.0″ segment on YouTube — which utilizes his own work — constitutes copyright infringement, and the clip was removed from YouTube at Viacom’s request.
Knight writes on his blog that he contacted YouTube’s division of copyright enforcement, arguing that the VH1 clip is derived from his own work, and as such he should be entitled to use it.
“What does this mean for independent producers of content, if material they create can be co-opted by a giant corporation without permission or apology or compensation?” Knight wrote on his blog.
“When in fact, said corporations can take punitive action against you for using material that you created on your own?”
Related Links:
http://news.com.com/8301-10784_3-9769329-7.html
http://theknightshift.blogspot.com/2007/08/viacom-hits-me-with-copyright.html
http://www.vh1.com/shows/dyn/webjunk_20/series.jhtml
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Wednesday, August 29th, 2007
A new IBM online consumer study, a component of the upcoming report “The end of advertising as we know it” planned for the fall, shows that among consumer respondents, 19 percent stated spending six hours or more per day on personal Internet usage, versus nine percent of respondents who reported the same levels of TV viewing. 66 percent reported viewing between one to four hours of TV per day, versus 60 percent who reported the same levels of personal Internet usage. When it comes to mobile and Internet entertainment, consumers are seeking consolidated, trustworthy content, recognition and community. Despite natural lags among marketers, advertising revenues will follow consumers’ habits, concludes the report.
To effectively respond to this power shift, the study sees:
- Advertising agencies going beyond traditional creative roles to become brokers of consumer insights
- Cable companies evolving to home media portals
- roadcasters and publishers racing toward new media formats
- Marketers forced to experiment and make advertising more compelling
Bill Battino, Communications Sector managing partner, IBM Global Business Services, says “Consumers are demonstrating their desire for both wired and wireless access to content… an average of 81 percent of consumers surveyed globally indicated they’ve watched, or want to watch, PC video, and an average of 42 percent indicated they’ve watched, or want to watch, mobile video…”
The steady growth of consumer adoption of digital music, video, and other entertainment services — though markets are still small by comparison to traditional media — show households are no longer one size fits all:
- 23 percent of respondents reported using a portable music service
- 7 percent reported having a video content subscription for their mobile phones
- 11 percent reported a PC-based music service
- 18 percent reported an online newspaper subscription
Saul Berman, IBM Media & Entertainment Strategy and Change practice leader, said, “The Internet is becoming consumers’ primary entertainment source. The TV is increasingly taking a back seat to the cell phone and the personal computer among consumers age 18 to 34. Just as mobile communications have replaced traditional land-lines, cable and satellite TV subscriptions risk a similar fate of being replaced as the primary source of content access.”
In the largest digital video recorder market, says the report, 24 percent of U.S. respondents reported owning a DVR in their home and watching at least 50 percent of television programming on replay. 33 percent in the U.S. reported watching more television content than before the DVR.
Additional survey highlights say that:
- More than twice as many U.K. consumers surveyed use video on demand services than own a DVR
- Less than a third of U.K. consumers have changed their overall TV consumption as a result of DVR ownership
- In Australia, despite owning a DVR, most respondents prefer live television or replay less than 25 percent of their programming
Consumers are increasingly contributing to online video or social networking sites:
- 9 percent of German and 7 percent of U.S. respondents claim to have contributed to a user-generated content site
- 26 percent of U.S. respondents reported contributing to a social networking site
- While the numbers were slightly less from other countries like the
- 20 percent from the UK
- 9 percent in Japan
- Australia topped all countries surveyed with 36 percent contributing to social networking sites and nine percent contributing to video content sites.
- An average of 58 percent worldwide, who contributed content, did so for recognition and community, not monetary gain
In the UK, nearly a third of users who watch mobile TV reduced their standard TV set viewing patterns as a result of new mobile device services:
- 18 percent said they reduced “normal” television by a little and another
- eight percent reduced “normal” television by a lot
- four percent substituted television on their regular TV with their new device altogether
- 23 percent of respondents in Germany who had watched mobile video prefer to view user generated content, and 21 percent prefer video trailers or promotions
Read the complete release here, or visit IBM here for the complete study download opportunity.
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Thursday, August 9th, 2007
From Kenradio.com
Young adults (those ages 18-29) with internet access are the most voracious video viewers. Three in four wired young adults (76%) report online consumption of video, compared with 57% of internet users between ages 30-49. Less than half (46%) of internet users ages 50-64 watch or download video and just 39% of those age 65 and older do so, according to a new study by Pew Internet & American Life Project. On a typical day, young adults’ video consumption also outpaces that of older users. Roughly one in three (31%) internet users ages 18-29 said they watched or downloaded some type of video on the day prior to our survey. Just 18% of users ages 30-49, 12% of those 50-64 and 10% of those age 65 and older watch or download any type of video on the average day. Three in five online video consumers (59%) say they watch at home, while 24% report at-work viewing. One in five (22%) say they watch online video from someplace other than home or work. When asked if they happened to watch online from these various locations “yesterday,” 19% reported at-home viewing, 6% reported at-work viewing and just 3% said they watched online video someplace other than home or work the day before. Overall, 27% of online video consumers say they watch or download video from YouTube, and of those who watch or download videos from more than one location, 29% say YouTube is the place where they view online video most often. Young adults are almost twice as likely to point to YouTube as a source for online video; 49% of video viewers ages 18-29 say they watch YouTube videos. MySpace garners a much smaller slice of the young adult audience (15% of viewers), but one that is still considerably larger than the segment who use cable and network TV sites (7%) or news websites (6%) as sources for video.
Male viewers are more likely than female viewers to use YouTube (31% vs. 22%), but otherwise, men and women generally report the same levels of usage across every source they were asked about. Frequent viewers of online video also have a greater tendency to use YouTube; 39% of video viewers who say they watched an online video “yesterday” are users of YouTube compared with just 21% of viewers who did not watch “yesterday.”
News outlets were among the first big investors in the online video realm and their early-mover advantage shows. News video is the most-watched genre of video, with 37% of adult internet users reporting some type of viewing or downloading, and 10% saying they watch news videos on a typical day. Aside from the plethora of news content posted on video sharing sites like YouTube and Google Video, news-related video can now be found on virtually any website associated with major network TV news channels, cable TV news, and on most mainstream newspaper websites. Additionally, blogs, video podcasts, personal websites and social networking websites also feature news-related video.
News content captures the attention of users across all generations, and is the most popular genre with every age group except for those ages 18-29. For young adults, comedy is a bigger draw, with 56% of internet users ages 18-29 saying they watch humorous videos, compared with 43% who say they watch news videos. However, on a typical day, young adult internet users are equally as likely to view news and comedy; 15% of those 18-29 report viewing in both categories on the average day. Indeed, much of the content viewed by young adults, such as clips from The Daily Show or The Colbert Report blurs the line between news and comedy. News video viewing is more prevalent among men than it is among women; 42% of online men report news video consumption, versus 32% of online women. In addition, men are twice as likely as women to watch or download news video on a typical day—14% of online men report this, compared with 7% of online women.
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Saturday, August 4th, 2007
By ANGEL JENNINGS NYTIMES
Published: August 4, 2007
Cellphone plans that encourage subscribers to talk mainly to people in the same network are having unintentional social effects.
A month ago, Brandy McDowell sat down with her longtime friend, Kezia Chandler, and told her she had switched cellphone carriers. Their relationship has not been the same since.
Now, they barely speak. Ms. Chandler rushes Ms. McDowell off the phone when she calls during her lunch break. And long conversations about schoolwork and relationship woes have been reduced to sound bites.
Maybe they should blame the cellphone carriers. The carriers, after all, set up plans that encourage subscribers to talk mainly to people in the same network. The companies say they are simply trying to recruit and retain customers.
But what was set up as a purely business strategy is having an unintentional social effect. It is dividing the people who share informal bonds and bringing together those who have formal networks of cellphone “friends.”
That is most true for people younger than 25 because they are the ones who see the cellphone as an extension of themselves. They are constantly sending text messages, making calls, checking the time, scheduling appointments, calculating math, taking photos, playing games or looking up something on the Internet.
Those who talk the most on the phone are ages 18 to 24, according to a study of cellphone use by Telephia Inc., a San Francisco research firm that follows cellphone trends. In the first quarter of 2007, this group sent and received on average 290 calls a month, the study found. Text messaging was highest, Telephia said, among 13- to 17-year-olds, who averaged 435 messages a month.
By contrast, cellphone users 45 to 54 years old spoke on the phone 194 times, on average, a month and sent only 57 text messages.
Read the rest of the article.
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Wednesday, August 1st, 2007
According to a recent comparison shopping survey of 500 preteens conducted by Web site ShopLocal.com, preteens want more than paper, pencils and protractors for back-to-school supplies. 73 percent of kids between the ages of seven and 12 want to head back to school with their gaming systems in hand, and an equally strong 70 percent want a new computer.
69 percent of the kids surveyed say they strongly desire a cell phone to complete their back-to-school wares, even naming the new iPhone as one of their choices. 10-12 year olds who responded to the online survey listed cell phones and computers above their interests for a new backpack or book bag.
ShopLocal.com shopping expert Eva Yusa, says “Wants and perceptions have changed dramatically…with the growing popularity of consumer electronics, children have different ideas about what is acceptable, and what are ‘must haves’ for the back-to-school season… (But) boys and girls… at this age, have very different priorities when it comes to shopping. Boys typically look for entertainment, while girls are more interested in fashion and style.”
88 percent of seven to 12-years-old girls preferred clothes or accessories as a specific back-to-school item, while 80 percent of seven to 12-yearold boys would rather have a gaming system.
Preteens also revealed a certain degree of brand loyalty, says the report, though slightly less than their older peers. Apple products ranked highly, as 83 percent of those who said they most wanted a musical device listed iPod by name, compared with 97 percent of 13 to17-years-old respondents to last year’s survey. Of those children who most wanted a gaming system, 64 percent cited Nintendo Wii by name.
Though younger children are less focused on apparel brand names, they do care what adorns their backpacks, according to the survey. While 13-to-17-year-olds last year cited North Face and JanSport, among other brands, the younger students polled this year expressed their desire to have Spiderman, Transformers and Bratz decorating their schoolbag.
For more data from the ShopLocal 2007 Back-to-School survey, please visit ShopLocal here.
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Wednesday, August 1st, 2007
From Kenradio.com
TV advertising spending is growing, and analysts expect that to continue through 2010. Online video usage is increasing, online advertising spending is taking a larger proportion of the overall advertising pie and digital video recorders (DVRs) and video-on-demand (VOD) capabilities are becoming widespread, according to a new study by eMarketer. Talk of TV’s short-term demise is unfounded. Yet it is equally shortsighted to think that the traditional TV model will not change significantly over the next decade.
Estimates show by 2011 there will be more than 200 million broadband Internet users in the US, 92% of whom will regularly watch video online. At that time the broadband audience will be two-thirds the size of the total US TV audience, up from less than half the TV audience in 2006. In addition, 45.1% of TV households will have DVRs and nearly 59% will have VOD capabilities — both of which are used to avoid advertising. TV advertising dollars will inevitably shift to alternative channels. Online advertising is likely to be the major beneficiary of this redistribution. Most recent online advertising spending estimates show that by 2011, $44 billion will be spent on online advertising, up from $16.9 billion in 2006, and 10% of all online advertising will be spent on online video advertising.
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