Teen’s Reasons for Mobile Phone Use
From KenRadio.com
A new study into the way cell phones make teens ‘feel’ and the benefits they get from cell phone ownership, finds that 77% of teens cited “convenience of being able to communicate from anywhere,” while 75% said “security of being able to reach family” are major cell phone benefits benefits. Much lower on the list was friends’ admiration of their cell phone features at 41%. The study show the lives of the 13 -17 year old set, when asked about how ownership of a cell phone makes them feel, “connected” is the dominant response, according to eCRUSH.
The study found that of all the gadgets and devices available today, the cell phone is a teen favorite. 51% of teens said they “absolutely could not live without” their cell phones. When teens were asked about the mobile phone features they have and use, text messaging was overwhelmingly cited as the feature they use most, followed by the ability to customize wall paper, take digital pictures, and play games which come with the phone.
And, cell phones are rapidly becoming the “new” medium for viewing music videos, says the report. 41% of teens surveyed have video downloading capability on their cell phones and approximately half of those teens are actually downloading and viewing videos. Among these teens, music videos are the most watched type, followed by user generated content. As media companies move into the mobile space, it’s critically important to understand how the teen demographic uses mobile technology for entertainment and the extent to which this usage affects their other media and leisure time behaviors.
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