MaxxoMedia Digital Media and Entertainment Trends

Online Marketplace for Content

Media organizations increasingly rely on syndicated content, but access to such material typically requires expensive subscriptions or syndication deals. New York-based Mochila has devised a way to offer articles, photos, audio and videos a la carte while dispnsing with subscription fees and protecting authors’ rights.

Launched earlier this year, Mochila’s website is essentially an online marketplace for content. Sellers offer up their wares along with price and any restrictions; buyers search for what they need and choose the best match. Content can be instantly downloaded into any publishing system, and purchases can be made in two ways: either by paying the price set by the original content owner, or by agreeing to post advertising along with the item, in which case the content is free. In the ad-supported arrangement, advertising revenue is shared among the buyer, the seller and Mochila.

For sellers, the benefits include new revenue opportunities and increased exposure; for buyers, decreased operational costs, more ad pages and revenue opportunities, and the rub-off effect of big-name content are among them. More than 1,000 media organizations have joined Mochila so far, including Reuters, the Associated Press and Hearst Magazines—you can’t get much bigger than that.

World media spent just under USD 2 billion on syndicated news content last year, and that figure is expected to grow to USD 3 billion by 2008, Mochila says. The time is ripe for a new content model, and it looks like this one is taking hold. How about putting a niche or curator’s spin on the concept? (Related: Agency connects bloggers and press.)

Website: www.mochila.com
Contact: support@mochila.com

Spotted by: Susanna Haynie

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Consumers Staying Tuned to TV’s, But Some Pick Online

The Nielsen Company reported that television tuning during the 2006-2007 television year (9/18/06-9/23/07) remained at the record levels set the previous year, while the number of homes with Digital Video Recorders (DVRs) more than doubled.

According to the Nielsen report:

• The total average time a household had a TV set tuned during the 2006-2007 television year was 8 hours and 14 minutes per day
• The average amount of television watched by individual viewers during the 2006-07 television year dipped by 1 minute per day to 4 hours and 34 minutes
• The number of households with Digital Video Recorders today stands at 20.5% of Nielsen’s National People Meter sample, up from 17.2% in May 2007. When Nielsen began including households with DVRs in its samples in January 2006, DVR penetration was estimated to be approximately 8% of households

Patricia McDonough, Senior Vice President of Planning Policy & Analysis at Nielsen Media Research, said “…(though)… there are numerous screens competing for time and attention, as well as consumer devices providing new ways for viewers to watch their favorite shows… (the results of this study) demonstrate that tuning to traditional television remains strong.”

Though the viewing time of television sets continues to grow, About 16% of US Internet households watch TV broadcasts online, according to The Conference Board and TNS. Respondents said that TV on the Internet had replaced news programs as their most widely viewed online content, reports eMarketer.

According to eMarketer projections, by 2011 there will be 200 million broadband Internet users. Of them, 183 million, or 91%, will watch online videos.

And, entertainment on the Web has replaced news as respondents most widely viewed Online content.

Paul Verna, senior analyst at eMarketer, suggests that “Rather than a wholesale shift in viewership from TV to the new-media channels, both media will actually grow in the next several years. Internet video will entrench itself in the content mainstream, right alongside TV, albeit not in such pervasive numbers.”

For more information on the Nielsen Study, please visit here.

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WiFi SD Cards for Your Digital Camera

On Tuesday, a company called Eye-Fi launched the Eye-Fi Card, a WiFi enabled 2GB SD card for your digital camera, that once set up to see your home (or other) wireless network, you pop it into your camera, go out and shoot photos, come home, turn on the camera and the pictures automatically go up to your photo destination site of choice and/or to your PC/MAC. It will change the way you share and print.

It is available from one of several online retailers at http://www.eye.fi/buy/

It is getting great reviews (see below). For anyone that wants to get their photos off their cameras and on to their PC/Mac and/or photo destination of their choice of 17 so far – Dotphoto, Facebook Flickr, Fotki, Gallery (opensource project), KodakGallery, PicasaWeb, Phanfare, Photobucket, Sharpcast, Shutterfly, Smugmug, Snapfish, TypePad, Vox, Wal-Mart, and Webshots - This is the easiest way to do it.

Wired Blog
http://blog.wired.com/gadgets/2007/10/totally-awesome.html

Totally Awesome: Eye-Fi Card
Why didn’t someone think of this sooner? Eye-Fi works like a charm. If you despise cords and need to get pics uploaded to the Internet quickly, it’s one of the finest solutions we’ve ever seen - Danny Dumas

GoodyBlog from Parents’ Magazine
http://www.goodyblog.com/playing_house/2007/10/family-photo-sh.html

No cord. No hourglass. No frustration. And no photos left to sit for months on your camera instead of being emailed to Johnny’s grandma in Florida. Sounds cool, huh?! So tell us, with all of that extra time on the computer what are you going to do with your family photos?


CBS News/Bloomberg Radio story:
http://www.cbsnews.com/stories/2007/10/30/scitech/pcanswer/main3428498.shtml

“The big advantage of this device is that you don’t have to remember to use a cable to connect your camera to your PC when you get home from taking pictures. It’s also a great idea if you have family members who are technologically or memory-challenged. Once you set up the service, there is almost nothing for them to do other than turn on the camera.” – Fred Fishkin

San Jose Mercury News:
http://www.mercurynews.com/columns/ci_7319335

“Getting your photos out of digital cameras and sharing them with friends isn’t easy. It’s especially hard for those allergic to computers. That’s why Mountain View-based Eye-Fi came up with a new kind of photo memory card that hits the market today.” – Dean Takahashi

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