Archive for December, 2007
Saturday, December 29th, 2007
The Nielsen Company announced some of the findings of an in-depth study, “Kids on the Go: Mobile Usage by U.S. Teens and Tweens,” on the mobile media and cross media behavior of U.S. “tweens” (ages 8-12), finding that 5% of tweens access the Internet over their phone each month.
While 41% of tween mobile Internet users say they do so while commuting or traveling (to school, for example), mobile content such as the Internet is also a social medium for this audience. 26% of tween mobile Internet users say they access the web while at a friend’s house and 17% say they do so at social events.
The report estimates that:
- 35% of tweens own a mobile phone
- 20% of tweens have used text messaging
- 21% of tweens have used ring & answer tones
According to the report, young mobile users are also turning to their phones for in-home entertainment:
- 58% of tweens who download or watch TV on their phone do so at home
- 64% of tweens who download or play music on their phone do so at home
- 56% of tweens who access the Internet on their phone do so at home
While text-messaging and ringtones remain the most pervasive non-voice functions on the phone, says the report, other content such as downloaded wallpapers, music, games and Internet access also rank highly among tweens.
Jeff Herrmann, VP of Mobile Media for Nielsen Mobile, says “… Marketers and media executives need to understand these ‘digital natives’ as they mature and reshape the way we all think about new and traditional media.”
Nielsen reports that tweens spend less time surfing the Internet than their teen counterparts. In this report, 48% of U.S. tweens said they spend less than one hour per day online. When they are online, 70% of tweens use the Internet for gaming. Comparatively, 81% of U.S. teens say they spend one hour or more per day online, with e-mail being the most pervasive online activity for this age group.
“In addition to the differences between adult and youth media consumers, there’s an important gap between the media behaviors of teens and tweens,” concludes Herrmann.
For access to the full report, please visit Nielsenmobile here.
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Wednesday, December 19th, 2007
Mobile users as walking production studios. User-generated and shared content will account for one-quarter of the world’s entertainment within five years, according to Nokia’s “A Glimpse of the Next Episode” report, conducted by The Future Laboratory.
Nokia said that nearly three out of 10 tech-savvy mobile users ages 16 to 35 blogged, and nearly as many used social networking sites. The company also said that these early adopters consumed a lot of entertainment on their mobile phones.
As a result, argues Nokia, mobile users are poised to consume more user-generated entertainment on their handsets in the future.
“From our research we predict that up to a quarter of the entertainment being consumed in five years will be what we call ‘circular,’” said Mark Selby, vice president at Nokia.”The content keeps circulating between friends, who may or may not be geographically close, and becomes part of the group’s entertainment.”
Some efforts to encourage and facilitate mobile content creation and delivery are already underway.
MySpace is now available to Helio and Cingular customers in the US, according to a February 15, 2007, article in Digital Music News. In Europe, O2 has launched a YouTube-styled video-uploading service called LookAtMe, which shares revenue with its customers for any user-generated content clips that are downloaded and purchased.
As with services like photo messaging, user-generated content and social networking applications are more widespread in Europe than in the US, according to an M:Metrics study published in December 2006.
Young consumers are leading the way on mobile user-generated content, both in the US and Europe, according to the same M:Metrics research.
Learn about the opportunities and threats presented by user-generated content. Get your copy of eMarketer’s User-Generated Content: Will Web 2.0 Pay Its Way? report today.
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Posted in Mobile, Research | No Comments »
Sunday, December 16th, 2007
Online identity management and search in the age of transparency
Pew Report | Mary Madden Susannah Fox Aaron Smith Jessica Vitak
Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago. However, few monitor their online presence with great regularity. Just 3% of self-searchers report that they make a regular habit of it and 74% have checked up on their digital footprints only once or twice.
Indeed, most internet users are not concerned about the amount of information available about them online, and most do not take steps to limit that information. Fully 60% of internet users say they are not worried about how much information is available about them online. Similarly, the majority of online adults (61%) do not feel compelled to limit the amount of information that can be found about them online.
In addition to providing national telephone survey data, this report includes quotes from online survey respondents as well as experts in the fields of privacy, online identity management and search.
View PDF of Report
View PDF of Questionnaire
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Saturday, December 15th, 2007
From DMWMEDIA.COM
Recording artist Moby this week launched a website that will offer his music for free licensing to independent and student filmmakers to use in their noncommercial works, according to The Hollywood Reporter. The MobyGratis.com site currently features about 70 pieces of music. “I was a philosophy major and I had a minor in film,” Moby told THR. “Ever since then, I’ve had a lot of friends in the world of independent and non-profit film production. Their recurring complaint is that it’s really difficult to license music for movies that have no budgets, so I thought I would start this Web site which very simply provides free music to non-profit indie films.” Related Links:
http://snipurl.com/1var8 (Hollywood Reporter)
http://www.mobygratis.com
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