Posted by Mark Levy | Posted in Digital Kids, Research | Posted on 29-12-2007
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The Nielsen Company announced some of the findings of an in-depth study, “Kids on the Go: Mobile Usage by U.S. Teens and Tweens,” on the mobile media and cross media behavior of U.S. “tweens” (ages 8-12), finding that 5% of tweens access the Internet over their phone each month.
While 41% of tween mobile Internet users say they do so while commuting or traveling (to school, for example), mobile content such as the Internet is also a social medium for this audience. 26% of tween mobile Internet users say they access the web while at a friend’s house and 17% say they do so at social events.
The report estimates that:
Posted by Mark Levy | Posted in Mobile, Research | Posted on 19-12-2007
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Mobile users as walking production studios. User-generated and shared content will account for one-quarter of the world’s entertainment within five years, according to Nokia‘s “A Glimpse of the Next Episode” report, conducted by The Future Laboratory.
Nokia said that nearly three out of 10 tech-savvy mobile users ages 16 to 35 blogged, and nearly as many used social networking sites. The company also said that these early adopters consumed a lot of entertainment on their mobile phones.
As a result, argues Nokia, mobile users are poised to consume more user-generated entertainment on their handsets in the future.
Posted by Mark Levy | Posted in Research | Posted on 16-12-2007
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Online identity management and search in the age of transparency
Pew Report | Mary Madden Susannah Fox Aaron Smith Jessica Vitak
Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago. However, few monitor their online presence with great regularity. Just 3% of self-searchers report that they make a regular habit of it and 74% have checked up on their digital footprints only once or twice.
Indeed, most internet users are not concerned about the amount of information available about them online, and most do not take steps to limit that information. Fully 60% of internet users say they are not worried about how much information is available about them online. Similarly, the majority of online adults (61%) do not feel compelled to limit the amount of information that can be found about them online.
Posted by Mark Levy | Posted in Music | Posted on 15-12-2007
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From DMWMEDIA.COM
Recording artist Moby this week launched a website that will offer his music for free licensing to independent and student filmmakers to use in their noncommercial works, according to The Hollywood Reporter. The MobyGratis.com site currently features about 70 pieces of music. “I was a philosophy major and I had a minor in film,” Moby told THR. “Ever since then, I’ve had a lot of friends in the world of independent and non-profit film production. Their recurring complaint is that it’s really difficult to license music for movies that have no budgets, so I thought I would start this Web site which very simply provides free music to non-profit indie films.” Related Links:
http://snipurl.com/1var8 (Hollywood Reporter)
http://www.mobygratis.com
