Engage Listeners with Real-Time Web Interaction
by Mark Levy CEO of MaxxoMedia
For the most part, listening to the radio is a passive experience. Tune in your station and let the DJ lead you through the programming. Aside from the occasional call-in request to win tickets or call-in to Talk radio, there isn’t a lot of direct response interaction with listeners.
A Colorado-based company is looking to bring interactivity between radio stations and listeners to a whole new level. CynoCast (pronounced sin-O-cast) aims to help stations keep listeners tuned in longer and generate new streams of revenue by giving stations the ability to easily launch web pages while broadcasting live on the air.
With CynoCast’s “DJ CynoCaster,” stations can simulcast web pages that run alongside live broadcasts. Instant push-polls, poll results, song lyrics, traffic maps, news articles, blogs, weather maps, sports scores and any other type of information can be fed directly to the listener’s computer in real time.
A single mouse click can launch any URL on the web. Another click launches a sponsor’s home page in time to their on-air spots. Banner ads on web pages can be launched during live broadcasts. Listeners are guided directly to specific pages and interactions in time to the broadcast. Announcers can show listeners what they are talking about with both pictures and videos.
Robert Hayes, CEO of CynoCast, says the software also allows stations to create web simulcasts that run automatically while pre-recorded radio shows are being broadcast or run on demand on the Internet. In addition, stations can pause and re-start at any time and intersperse them with web page launches from their sponsors.
Currently the service is managed through CynoCast. Hayes says he will be releasing a version of the software, which can be installed and run internally by larger radio networks in the second quarter of 2008. “DJ CynoCaster” is designed to work with both terrestrial and Internet radio stations and has a variety of subscription plans to choose from .
Check out www.cynocast.com for more information.
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