Staying Safe on the Road and Voice-Message Marketing
By Mark Levy CEO of MaxxoMedia
To TXT or not to TXT We all know cell phone text messaging is a great way to quickly connect with someone. Everywhere we look people are hunched over their phones, tapping on the keys feverishly. But what about texting while driving?
I know you would never do it .. .but even though the overwhelming majority of adults think that driving while texting is dangerous, two in three adults (66%) who drive a car and have used text messaging say they read text messages or e-mails while driving — and 57% of them even admitted to sending text messages or e-mails from behind the wheel. On January 1st, the State of Washington was the first state in the nation to enact a new law that prohibits text messaging while driving and more states are not far behind.
So what is the technologically well-connected person to do? How can you communicate safely on the go? Enter instant voice-messaging for your mobile phone from San Francisco based Pinger. The service helps you keep your eyes on the road and minimize distractions while you drive. Combined with a hands-free headset, Pinger’s instant voice messaging service is a safer way for drivers to stay in touch from the road.
By simply calling Pinger, saying the name of a contact, speaking their message and then hanging up, drivers are able to send a message to any U.S. mobile phone while keeping their eyes on the road. Your message is delivered instantly — no ringing, no greetings, no lengthy prompts. Pinger is fast and efficient like e-mail, but with your voice. It’s mobile like text messaging, but with more personality.
Group Messaging Made Easy
Pinger provides more than just safety on the road. Recently, it launched Pingercast messaging, a mobile phone promotional tool for political candidates, artists, media companies or anyone wishing to create a personal relationship with supporters and fans.
Pingercast messages are used to send audio messages directly to consumers’ mobile phones. “The Pingercast service enables marketers to get to difficult-to-reach consumers in a very personal way, on their mobile phone,” said Greg Woock, CEO of Pinger. “When you hear John’s messages, it feels like he’s talking directly to you. Compared to a 160-character text message, Pingercast messages enable senders to share up to five minutes of audio. The Pingercast service is for any marketer with audio content, whether it’s movies, musicians, or anyone wishing to talk to a group in their own voice.”
Subscribers can forward messages to their friends, who can then sign up to receive new updates on their mobile phones. It’s a great way to get out a message. To collect names, Pinger works with customers to create branded HTML or Flash(tm) widgets suitable for a website or MySpace page so fans can easily subscribe. Users can also sign up through a Facebook application or even by texting a shortcode.
Check them out at www.pinger.com
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