Posted by Mark Levy | Posted in Advertising, Mobile | Posted on 26-09-2008
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The US mobile internet now has a large and diverse enough user base to support wide-scale mobile-marketing efforts, and mobile web users are 60% more likely than data users to be open to mobile advertising, according to a report from Nielsen Mobile.
Among the report?s other key findings:
* The US, UK and Italy are leaders in mobile internet penetration, with 15.6% of mobile subscribers in the US, 12.9% of subscribers in the UK and 11.9% in Italy actively using the mobile internet; New Zealand (1.6%) and Indonesia (1%) have the lowest mobile internet penetration rates:
Posted by Mark Levy | Posted in Digital Kids, Mobile | Posted on 16-09-2008
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SCOTTSDALE, Ariz., September 16, 2008–Market research and consultancy, MultiMedia Intelligence, announces the release of its free whitepaper on the US wireless teen market, characterizing the market for mobile phone services by US 12-17 year old teens. The whitepaper is free to download at http://www.MultiMediaIntelligence.com
The teen market is an especially appealing market for two reasons. First, it is a primary source of new subscribers for carriers. Less than 40% of pre-teens have mobile service. By age 17, 84% of teens have wireless services, with the penetration skewing higher for females. Second, teens teach older demographic how to use their handsets.
