Kenradio – IQ Reports

8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks. Another surprising data point is that 42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. only 1% via SMS. The new study by ExactTarget confirms that there are marked differences between age groups not only in the usage of media, but also their acceptance of and attitudes towards each type and using multiple forms of media concurrently. And, consumer profiles and habits are changing… sometimes dramatically. A majority of people prefer to communicate with friends and family via the phone rather than email. This preference is positively correlated with age.

Highlights of six personas and how they interact with different media include:

Wired Consumers tend to be young males, between the ages of 18 and 34 years old, without kids. They are employed full-time or self employed, have a good income-an annual household income of at least $35K-and have at least a college education. 20% of Wired Users subscribed for marketing communications via SMS (more so than any other group) but want to receive texts only for urgent customer service issues, like financial alerts or travel updates. Consumers in this group are exposed to more media throughout the day than any other group, primarily though computers. These consumers spend an average of 8 hours a day on their computers accessing the internet, email, and using some sort of computer software, including games. By comparison, exposure to television and radio is relatively low, but not nominal, at nearly 3 hours of television a day. In addition to computer and television time, these consumers are on the phone an average of one hour per day. More than two-thirds of phone time is on a landline phone.

Obama’s Long Primary Season Prepped Him for the Win

Barack Obama beat John McCain by a narrow margin in the popular vote and a hearty margin in the electoral college. But what about the online video vote, where it all comes down to the number of views? There the margin was somewhere in between, with Obama pulling in nearly 900 million views compared to McCain’s 550 million.

That’s according to divinity Metrics, a video analytics startup that measures the spread of videos for marketers and content producers. CEO Rajeev Kadam noted that Obama’s video view lead was built up, in part, by the long Democratic primary race, where he was fighting Hillary Clinton in person and on the web while McCain sat pretty as his party’s chosen candidate. (Sorry, but you’ll have to click on the graphs above to see them in full size; they’re too wide for our column.)

The firm measured views across more than 200 video sites dating to July 2007, finding 64,092 total videos related to McCain and 104,456 total videos related to Obama. McCain’s campaign posted 376 videos and Obama posted 1,982 videos. The biggest viewership peaks for both appear to be around the time the Dow plummeted, in the thick of the election.

The popularity of online video services has grown significantly with women and adults over age 35 in the past six months, and is helping close the age and gender gap in the online video audience in the US. Since late 2007, the percentage of female internet users ages 12+ who have streamed a video online in the past 30 days has grown from 45% to 54% – an all-time high for this demographic that is nearly equal to the percentage of men (58%) who have recently streamed video content. The percentage of adults age 35-54 who have recently streamed video online has also risen from 49% to 60% since December 2007, according to recent research from Ipsos.

From Kenradio.com
Over 54% of US mobile phone users said their mobile phone usage had increased by more than 25% over the last two years, and one in five respondents said it had increased by more than 50%. A significant catalyst behind this growth is smart phone adoption, with 62% of respondents indicating they either own or will own such a device in the next 12 months, according to a new survey conducted by Azuki Systems. Despite increased adoption, almost 80% of those surveyed said they wished it were easier to access information from the Internet on their mobile phones, and an equal percentage stated they wished it were easier to access rich media on their mobile phones. The majority of those surveyed pointed to a number of current obstacles to enjoying rich media on mobile. For example, 69% felt that the long time to download and/or play media ranked among their top three barriers, and 66% felt that difficulties finding and navigating to relevant content was a top three inhibitor. A number of shortcomings were also identified for iPhone and BlackBerry users. Almost 80% of those surveyed said they wished it were easier to access information from the Internet on their mobile phones, and an equal percentage stated they wished it were easier to access rich media on their mobile phones.

Mobile Users ? Where Does the Time Go?
Regardless of which mobile device they are using, U.S. mobile phone users are spending a significant amount of time on their phones. This highlights the fact that core consumer services have expanded beyond voice to include messaging and data services, which also serve as a launch pad for broader Web and more advanced content services. Survey findings showed: