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In only nine months, Apple’s App Store has proven itself a hot commodity. It features more than 35,000 applications available to consumers in 77 countries, enabling developers, including retailers, to reach tens of millions of iPhone and iPod Touch users. 24% of Smartphone users have spent anywhere from $10-$50 for a single application, while 28% have spent between $5-10 on a single app. iPhone owners are not spending more on individual apps, but 83% of these iPhone owners have downloaded at least six, according to TNS Media .