Archive for the ‘Advertising’ Category
Thursday, June 12th, 2008 |
Cell Phones Still Hot; More Mobile Advertising Proposed
Although a new Harris Interactive study reveals that over one-third of consumers say the dire economy will not affect their spending habits, the 60 percent of consumers who will limit their discretionary spending will curtail going out to restaurants (74 percent) and limit their purchase of electronics (71 percent). 41 percent of consumers, however, have no plans to stop or cut-back on the purchase of cell phones, making it an increasingly viable advertising channel.
To many, it seems the use of mobile phones has become an indispensable part of their lives. People are actually severing ties to land lines with increasing frequency. According to a new study from the National Center for Health Statistics, notes the report, 16 percent of U.S. homes are using wireless phones exclusively (more…)
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Friday, March 28th, 2008 |
From Kenradio.com
Spending on alternative media in the US jumped 22% from 2006 levels to reach $73.43 billion in 2007, and that rapid growth is expected to continue in 2008 despite a slowing economy. Alternative media, including 18 digital and non-traditional media segments, accounted for 16.1% of total advertising and marketing spending in 2007, up from only 7.9% in 2002 , according to a new report from PQ Media. By 2012, we anticipate one out of every four dollars spent on advertising and marketing will be earmarked for alternative media. Alternative media spending grew at a compound annual rate of 21.7% from 2002 to 2007. (more…)
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Saturday, October 27th, 2007 |
From Kenradio.com
Video Games have emerged as a main-stream entertainment medium that generates worldwide revenues of about $25 billion in hardware and software sales. Surpassing box office revenues, movie rentals, book and music sales, Video Game revenues reached $12 billion in the US in 2006, according to a study by Interactive Advertising Bureau.
* Over 40% of households have a video game console system
* Over 120 million people play video or computer games in the U.S.
* Personal Computer Gamers are expected to reach 80 million in 2007 and up to 99 million in 2012
* Console/Online gamers is expected to reach 6.9 million in 2007 and up to 18.5 million by 2012
The integration of online games across all hardware platforms has resulted in the emergence of advertising as a significant revenue driver for the games industry. Overall game-related ad spending will grow from $370 million in 2006 to more than $2 billion by 2012. In-game advertising expenditure is widely expected to accelerate the fastest. Predictions show more than $800 million - $970 million in spending by 2012.
* Average brand familiarity increased by 64% due to in-game ads on Massive’s network. The study also found
* Average brand rating increased by 37%,
* Average purchase consideration increased by 41%,
* Average ad recall increased by 41% and
* Average ad rating increased by 69%.
This medium represents an opportunity for advertisers, however it is somewhat fragmented and can be difficult to navigate. Advertising opportunities may vary from platform to platform, and certainly demographics will vary based on platform and game type. A basic understanding of the game platforms and available advertising formats is an important piece of mastering the Interactive landscape.
Generally, advertising opportunities are either in-game or around-game and can be further described as “environment” or “immersive.” Around-Game ads are displayed in conjunction with, or alongside a game while in-game ads are elements of the game itself whether by display or interactive in nature. Typically, web-based games are played within a “traditional” website environment where ad units can be displayed around the game window during game play. On the other hand PC-based downloadable games are typically housed in an HTML environment and are played in full-screen mode. Advertising can be displayed both before and after gameplay, in the launch and exit windows, with digital video ads running while the game is loading. This format also allows for game patching, digital rights management, and commerce.
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Thursday, March 22nd, 2007 |
FROM MEDIAPOST.COM
DEVELOPMENTS IN DIGITAL MARKETING AND media are happening at such breakneck speed that marketers must prepare to navigate them–or be left behind. The same goes for the agencies that advise them. But the consensus among a panel of experts appearing at OMMA Hollywood earlier this week is that they’re not ready, not by a long shot.
“Agencies aren’t prepared for where things are going,” said Tim Hanlon, senior vice president-Ventures Group, at Publicis Groupe’s Denuo. Hanlon was, by far, the most strident of the group. Agency silos, he said, remain the order of the day, referring specifically to the relationship between brand and direct response media.
“Consumers, especially younger ones, if they see something in any form of media, they’re going to want to go further with it,” Hanlon said. “Agencies should be de-siloing to make that TV expression both a branded and DR vehicle,” whether it’s a TiVo vehicle or a telescope unit, “a little TV with a DR component,” adding: “Is that the direct marketing agency’s responsibility or the brand agency’s? I think it’s both, so why do have two separate groups?”
Good question. The role of the agency will need to change, given the rise of online-based ad auctions, hyper-local media planning and buying services, like SpotRunner and Spotzer, and other emerging media planning platforms.
“Google showed us that search and targeted ad messaging is not only a viable business, but a gargantuan business,” Hanlon said. “The holding company model missed it. Now they’re scrambling to be experts or to acquire this skill.” Hanlon noted Publicis’ acquisition of Digitas late last year.
(more…)
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Thursday, March 8th, 2007 |
The Indianapolis Star
Fast-food retailer Hardee’s is among the companies testing coupons that are downloaded to customers’ cell phones. The test, which is being conducted in Indianapolis and St. Louis, offers coupons for chicken sandwiches, breakfast biscuits and chili cheese fries.
In order to get the coupons, customers have to go to www.cellfire.com, check the compatibility of their cell phone with Cellfire, and enter their phone numbers and e-mail addresses. They then receive a text message with a link to download the Cellfire application. After launching, they can locate coupons stored under the names of participating companies. After clicking “use now” when the appropriate coupon appears, they show the coupon code to the cashier.
Hardee’s core customers are young and male, since it launched the Thickburger line of sandwiches in 2003. But studies show most people who clip coupons are middle-aged and female. “Guys are lazy,” says Steve Lemley, vice president of marketing for the St. Louis-based chain. - Read the whole story…
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Thursday, February 8th, 2007 |
Microsoft Casual announced a plan to share a percentage of in-game advertising revenue from its MSN Games with casual game developers. The new Ad-Share Program is designed to spur innovation in the casual games space and provide an additional stream of revenue to developers. The company estimates developers of the top five games could share up to $250,000 annually, based on current in-game advertising revenue rates.
“Casual game developers traditionally operate on a limited revenue model, typically receiving a set fee from downloadable titles or a small royalty associated with game subscriptions,” said studio manager for Chris Early. “Now, by sharing in-game advertising revenue, we’re allowing a more diversified business model that gives our partners more resources to create new, innovative titles for the 13 million people we see every month on MSN Games.”
For more details:
- check out the release
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Friday, January 26th, 2007 |
Google is getting ready for a re-entry into video advertising. It’s taking its first steps by joining hands with some of the biggest names in the video industry. Google AdSense ads can now display music clips from Warner Music Group and Sony BMG Music Entertainment.
During the next four weeks, Google will allow users to use AdSense in their websites and choose from a selected playlist of songs to play in their web site. These music videos will be accompanied with advertising.
(more…)
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Tuesday, January 16th, 2007 |
James Quintana Pearce of MocoNews.net reports on The
Trendsetting Digital Media Initiatives panel at NATPE this week… it was moderated by Raja Khanna, Founder & COO of QuickPlay Media and included Scott Mills, CFO & President of BET Digital Media; Blair Westlake, Corporate Vice President of the Media, Content & Partner Strategy Group at Microsoft; and David Poltrack, Chief Research Officer at CBS Corporation.
Some quick takeaways from the panel:
- Mobile video has a long way to go - better service, value and quality of content will drive increased usage
- Industry isn’t ready for ad-supported mobile data services - screen too small - it’s better to have subscriptions
- Use ad supported or free content to drive subscriptions
- The new platforms are making rights negotiations more complicated - too early to tell which models will prevail
- A media company needs to support as many consumer touchpoints as possible
- No evidence of cannibalization yet - Mobile/Internet enhances the original product
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Monday, January 8th, 2007 |
Oppenheimer & Co., the inv*stm*nt bank, has come out with a 92-page digital media research report from its analysts, examining what they consider the top 10 themes for 2007, and a look back at 2006. The full report is here
for download.
The top 10 digital media (it defines the term broadly, and includes media infrastructures as well):
– Consolidation, Deconsolidation, and Swapping continue.
– Mobile Media: Large and Growing
– HDTV makes an Impact
– Cable Plant Upgrades
– Music transitions from offline to online to wireless
– Advertising: New Media gains enable a pushback
– Cable sub growth continues as satellite TV pullback persists and Telcos disappoint
– Gaming: re-start your engines
– Flash - Hybrid flash hard disk drives start to pick up
– 3G WCDMA mobile devices will replace 2G GSM devices
Then it goes into granular details and sub-sectors in digital media.
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Posted in Advertising, HDTV, Mobile, Music, VideoGames, What's New | No Comments »
Friday, December 29th, 2006 |
Some digital media heavyweights and pundits chime in on their visions for 2007
Napster in 1999. MySpace in 2004. YouTube in 2006. Experts from the tech community look ahead to the innovations that will change how we work, play and communicate in 2007.
by STEVE BALLMER; NED SHERMAN; RAFAT ALI; KEVIN WERBACH; CHRIS ANDERSON; HANK BARRY; JOHN BROCKMAN
December 28, 2006 LATIMES.COM
(more…)
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Thursday, December 28th, 2006 |
By LOUISE STORY
Some of the most common scenes for 2007 that advertising executives see in their crystal balls.
Millions of people inhabit “Second Life,” a Web site that lets participants create a parallel existence made only of pixels — and their imagination.
AS the New Year approaches, advertising executives are busy divining the future, compiling lists and predicting hot brands and consumer trends.
Not surprisingly, many agencies are focusing on how the digital world will continue nudging the offline world in new directions, and consumer-generated content is in the forefront of everyone’s mind. But ad executives also say they think companies should pay attention to shoppers’ interest in knowing more about the products they buy and to their desire to turn their cellphones and BlackBerrys — gasp! — off sometimes.
Here are some of the most common scenes for 2007 that ad executives see in their crystal balls:
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Wednesday, December 27th, 2006 |
Submitted by
jay on December 20, 2006 - 6:26pm.
Nielsen Media Research released on Wednesday a year-end look at the most popular media trends among Americans during 2006. We have put the full list for you right here. It is the first time the Nielsen companies have released a compilation of “Top 10’s” for the Nielsen brands on all media, including Television, Movies, Videos, Music, Mobile, Internet, Books and Advertising Trends. Study these lists carefully. I’m sure there are many conclusions to be drawn, but they also give rise to questions. What do you think of the most cited Wikipedia entries 2006 being Web 2.0. Crocodile Hunter Steve Irwin and the Mark Foley Scandal, in that order?
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