Archive for the ‘Digital Kids’ Category
Saturday, January 12th, 2008 |
The Pew Internet & American Life Project finds that 93% of teens use the internet, and more of them than ever are treating it as a venue for social interaction — a place where they can share creations, tell stories, and interact with others. 64% of online teens ages 12-17 have participated in one or more among a wide range of content-creating activities on the internet, up from 57% of online teens in a similar survey at the end of 2004. Girls continue to dominate most elements of content creation:
- 35% of all teen girls blog, compared with 20% of online boys
- 54% of wired girls post photos online compared with 40% of online boys.
- 19% of Online boys post video content online, compared to 10% of online girls who have posted a video online where others could see it.
47% of online teens have posted photos where others can see them, and 89% of those teens who post photos say that people comment on the images at least “some of the time.” Many teens, however, limit access to content that they share.
28% of the entire teen population are super-communicators (teens who have a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging, and email) and they are more likely to be older girls.
Among the latest survey findings:
- 39% of online teens share their own artistic creations online, such as artwork, photos, stories, or videos, up from 33% in 2004.
- 33% create or work on webpages or blogs for others, including those for groups they belong to, friends, or school assignments, basically unchanged from 2004 (32%).
- 28% have created their own online journal or blog, up from 19% in 2004.
- 27% maintain their own personal webpage, up from 22% in 2004.
- 26% remix content they find online into their own creations, up from 19% in 2004.
In addition to those core elements of content creation,
- 55% of online teens ages 12-17 have created a profile on a social networking site such as Facebook or MySpace
- 47% of online teens have uploaded photos where others can see them, though many restrict access to the photos in some way
- 14% of online teens have posted videos online
For more from the release, please visit PewResearch here, or read the full report here.
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Saturday, December 29th, 2007 |
The Nielsen Company announced some of the findings of an in-depth study, “Kids on the Go: Mobile Usage by U.S. Teens and Tweens,” on the mobile media and cross media behavior of U.S. “tweens” (ages 8-12), finding that 5% of tweens access the Internet over their phone each month.
While 41% of tween mobile Internet users say they do so while commuting or traveling (to school, for example), mobile content such as the Internet is also a social medium for this audience. 26% of tween mobile Internet users say they access the web while at a friend’s house and 17% say they do so at social events.
The report estimates that:
- 35% of tweens own a mobile phone
- 20% of tweens have used text messaging
- 21% of tweens have used ring & answer tones
According to the report, young mobile users are also turning to their phones for in-home entertainment:
- 58% of tweens who download or watch TV on their phone do so at home
- 64% of tweens who download or play music on their phone do so at home
- 56% of tweens who access the Internet on their phone do so at home
While text-messaging and ringtones remain the most pervasive non-voice functions on the phone, says the report, other content such as downloaded wallpapers, music, games and Internet access also rank highly among tweens.
Jeff Herrmann, VP of Mobile Media for Nielsen Mobile, says “… Marketers and media executives need to understand these ‘digital natives’ as they mature and reshape the way we all think about new and traditional media.”
Nielsen reports that tweens spend less time surfing the Internet than their teen counterparts. In this report, 48% of U.S. tweens said they spend less than one hour per day online. When they are online, 70% of tweens use the Internet for gaming. Comparatively, 81% of U.S. teens say they spend one hour or more per day online, with e-mail being the most pervasive online activity for this age group.
“In addition to the differences between adult and youth media consumers, there’s an important gap between the media behaviors of teens and tweens,” concludes Herrmann.
For access to the full report, please visit Nielsenmobile here.
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Tuesday, October 16th, 2007 |
From KenRadio.com
A new study into the way cell phones make teens ‘feel’ and the benefits they get from cell phone ownership, finds that 77% of teens cited “convenience of being able to communicate from anywhere,” while 75% said “security of being able to reach family” are major cell phone benefits benefits. Much lower on the list was friends’ admiration of their cell phone features at 41%. The study show the lives of the 13 -17 year old set, when asked about how ownership of a cell phone makes them feel, “connected” is the dominant response, according to eCRUSH.
The study found that of all the gadgets and devices available today, the cell phone is a teen favorite. 51% of teens said they “absolutely could not live without” their cell phones. When teens were asked about the mobile phone features they have and use, text messaging was overwhelmingly cited as the feature they use most, followed by the ability to customize wall paper, take digital pictures, and play games which come with the phone.
And, cell phones are rapidly becoming the “new” medium for viewing music videos, says the report. 41% of teens surveyed have video downloading capability on their cell phones and approximately half of those teens are actually downloading and viewing videos. Among these teens, music videos are the most watched type, followed by user generated content. As media companies move into the mobile space, it’s critically important to understand how the teen demographic uses mobile technology for entertainment and the extent to which this usage affects their other media and leisure time behaviors.
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Thursday, September 13th, 2007 |
Kenradio.com
More than half of teens find out about new TV shows from commercials and promotional spots airing on the networks, according to a new study from OTX. The second-most common way teens hear about new shows is via word-of-mouth, with 33% hearing about shows from friends and 28% hearing from other kids at school. Teens are somewhat less likely than their adult counterparts to hear about new shows on TV. Not surprisingly, a large number of teens - 26% - are finding out about shows via internet ads.
As for DVR viewing, about 21% of teens say they’ll watch shows recorded on a DVR, while 9% will watch video-on-demand. Seven% will download programs.
The CW is the network with the most shows teenagers plan to watch this fall. The shows teens plan to watch were: CW’s Gossip Girl (ranked No. 1), followed by NBC’s Bionic Woman, CBS’s controversial Kid Nation, ABC’s sitcom Caveman and its drama Pushing Daisies.The CW’s Reaper, Fox’s Nashville and Next Great American Band are tied for the next slot, followed by the CW comedy Aliens in America.
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Wednesday, August 1st, 2007 |
According to a recent comparison shopping survey of 500 preteens conducted by Web site ShopLocal.com, preteens want more than paper, pencils and protractors for back-to-school supplies. 73 percent of kids between the ages of seven and 12 want to head back to school with their gaming systems in hand, and an equally strong 70 percent want a new computer.
69 percent of the kids surveyed say they strongly desire a cell phone to complete their back-to-school wares, even naming the new iPhone as one of their choices. 10-12 year olds who responded to the online survey listed cell phones and computers above their interests for a new backpack or book bag.
ShopLocal.com shopping expert Eva Yusa, says “Wants and perceptions have changed dramatically…with the growing popularity of consumer electronics, children have different ideas about what is acceptable, and what are ‘must haves’ for the back-to-school season… (But) boys and girls… at this age, have very different priorities when it comes to shopping. Boys typically look for entertainment, while girls are more interested in fashion and style.”
88 percent of seven to 12-years-old girls preferred clothes or accessories as a specific back-to-school item, while 80 percent of seven to 12-yearold boys would rather have a gaming system.
Preteens also revealed a certain degree of brand loyalty, says the report, though slightly less than their older peers. Apple products ranked highly, as 83 percent of those who said they most wanted a musical device listed iPod by name, compared with 97 percent of 13 to17-years-old respondents to last year’s survey. Of those children who most wanted a gaming system, 64 percent cited Nintendo Wii by name.
Though younger children are less focused on apparel brand names, they do care what adorns their backpacks, according to the survey. While 13-to-17-year-olds last year cited North Face and JanSport, among other brands, the younger students polled this year expressed their desire to have Spiderman, Transformers and Bratz decorating their schoolbag.
For more data from the ShopLocal 2007 Back-to-School survey, please visit ShopLocal here.
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Wednesday, July 25th, 2007 |
Despite becoming increasingly tech-savvy, most children aged between 8-14 still prefer their TV to their PCs, according to a new global survey looking at how kids interact with digital technology. Surveying 18,000 “tech embracing” kids (8-14) and young people (14-24) in 16 countries: UK, Germany, Holland, Italy, Sweden, Denmark, Poland, US, Canada, Brazil, Mexico, China, India, Japan, Australia and New Zealand. The study focused on 21 technologies that impact on the lives of young people: internet, email, PC, TV, mobile, IM, cable and sat TV, DVD, MP3, stereo/hi-fi, digital cameras, social networks, on and offline video games, CDs, HD TV, VHS, webcams, MP4 players, DVR/PVRs, and hand-held games consoles. The study conducted by MTV & Nickelodeon, challenges traditional assumptions about Kids relationships with digital technology, and examines the impact of culture, age and gender on technology use. The study showed how 59% of 8-14 year-old kids still prefer their TV to their PCs, and only 20% of 14-24 year-old young people globally admitted to being ‘interested’ in technology.
(more…)
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Wednesday, July 25th, 2007 |
Dude, where’s my audience?
Katie Cincotta
July 26, 2007
LiveWire
Photo: Penny StephensAdvertisement
Gen Y is switching off the radio, telly and stereo and turning to the internet for, well, just about everything.
Digital natives, they call them. Raised on the revolution of broadband, mobiles, MP3s and the user-generated content explosion, young audiences are fast tuning out of traditional media.
TV viewing audiences have fallen by almost 6 per cent in the past five years, with a dramatic 17 per cent drop for 16-39-year-olds, according to TV ratings group OzTAM.
Other research by Roy Morgan shows that TV isn’t the only traditional player to suffer - Gen Y is spurning newspapers, magazines, radio and cinema in favour of the internet. But time spent online by 14-25-year-old “heavy internet users” doubled from 18 per cent in 2002 to 36 per cent in 2007.
Head of digital marketing agency Hothouse Interactive Simon van Wyk says audiences are skipping the traditional habits of free-to-air TV, live radio and CDs in favour of content they can access any time, anywhere - courtesy of the internet.”
Media has changed. It used to mean channels Nine, Seven and Ten. Now media means your own website,” he says.
Read the rest of the article here.
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Sunday, June 17th, 2007 |
WIPO Magazine
“I wouldn’t steal a car. I wouldn’t steal a DVD. But I might borrow a DVD from a friend. And what’s the Internet these days, but a big group of friends sharing stuff?” – Hussein*, aged 17.
Hussein was among a group of 16 – 17 year olds whose views on piracy provided delegates to the 2007 Global Congress on Combating Counterfeiting and Piracy with food for thought. A WIPO team had taken cameras into the classroom of an international school, shown the students a range of anti-piracy publicity materials, and filmed their reactions. With the subject of awareness-raising high on the Global Congress agenda, the film was intended to illustrate the importance of understanding the attitudes of a target audience when designing outreach campaigns.
Rights and wrongs
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Monday, April 30th, 2007 |
360KID keeps a close eye on technology, gaming, education, and generational trends because what happens in these additional areas also has an impact on children’s lives. What trends are they currently watching and projecting five years out? Specific trends in the technology space include: social networking, toys, video games, education, and computing.
Read the article here.
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Monday, April 23rd, 2007 |
Boys and younger teens are more likely than girls or older teens to post false information on their online profiles; 64% of profile-owning boys post fake information compared with 50% of girls who do the same. Younger and older teens exhibit another split, with 69% of younger teens posting fake information versus 48% of older teens, all according to a new report from Pew Internet & American Life Project reports.
How Teens Use Social Networking Sites
* 55% of online teens have profiles
* 82% of profile creators have included their first name in their profiles
* 79% have included photos of themselves
* 66% have included photos of their friends
* 61% have included the name of their city or town
* 49% have included the name of their school
* 40% have included their instant message screen name
* 40% have streamed audio to their profile
* 39% have linked to their blog
* 29% have included their email address
* 29% have included their last names
* 29% have included videos
* 2% have included their cell phone numbers
* 6% of online teens
* 11% of profile-owning teens post their first and last names on publicly-accessible profiles
* 3% of online teens
* 5% of profile-owning teens disclose their full names, photos of themselves and the town where they live in publicly-viewable profiles
Most teens are using the social networks to stay in touch with people they already know, either friends that they see a lot (91% of social networking teens have done this) or friends that they rarely see in person (82%). 49% of social network users say they use the networks to make new friends. 32% of online teens have been contacted by strangers online – this could be any kind of online contact, not necessarily contact through social network sites. 21% of teens who have been contacted by strangers have engaged an online stranger to find out more information about that person (that translates to 7% of all online teens). 23% of teens who have been contacted by a stranger online say they felt scared or uncomfortable because of the online encounter (that translates to 7% of all online teens).
(more…)
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Tuesday, April 17th, 2007 |
From KENRADIO.COM
A new study by Ipsos analyzed online video behaviors, at the end of 2006 58% of Americans age 12 or older, with Internet access, had streamed some form of video content online…100 million Americans, or 44% of the overall US population age 12 or older. The YouTube phenomenon has caught on with Americans, and given their appetite for video, the ability to select and watch exactly what you want online has become a strong lure for many consumers. And it’s instant gratification for entertainment lovers. The report goes further to say that 28% of Americans age 12+ have downloaded a digital video file, with a significant amount of overlap between these two types of digital video formats - so many consumers who stream video also experiment with downloading video online. Teens and young adults are the most likely to stream video online: three in four of all teens age 12-17 and young adults age 18-24 in the US have ever streamed digital video content online. The demographic of the typical video streamer skews younger, are more likely to have higher incomes, and be highly educated.
Teens and young adults, on average, have stored 20% of their entire video library either digitally (stored on a hard drive) and/or have burned this content onto DVD-R, says the report. The size of consumers’ digital video libraries will continue to grow as the streaming and downloading market matures. Shorter video clips are by far the most preferred type of video file accessed today by Internet users. Three quarters of all digital video streamers have streamed short news or sports clips, while two thirds have streamed amateur or homemade video clips. 40% of those that have streamed or downloaded video content have accessed YouTube, and many in the past 30 days. Other video file sharing sites such as MySpace and Google Video are also common destinations for video streamers, with about one in five ever having accessed these two sites overall.
Most Americans still have never streamed or downloaded a full-length TV show or movie. However, despite the relatively low prevalence levels of downloading movies and TV shows among US adults today, many appear to find the idea appealing: 43% of all digital video downloaders and streamers express some level of interest in downloading full length movies in the near future, while 38% express interest in full length TV show downloads. The most common barriers to downloading are users’ unwillingness to pay for this content, as well as a perceived difficulty or inability to burn these files onto DVD.
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Tuesday, April 10th, 2007 |
by Steve Smith, Tuesday, April 10, 2007
THE MOBILE PHONE’S POTENTIAL AS a portable powerhouse of user-generated content remains more theoretical than real. As every mobile blogging vendor has pitched me for two years, the phone is the “perfect computing device.” It not only connects to the Web, but it has a built-in voice recorder, a Web cam and text entry. Most PCs boast only a few of these capabilities. Yes, indeed, as a blog entry tool, or as any kind of content posting device, the cell phone is the ideal device. End of pitch. Nice try, I think to myself.
If only things really worked this way. My phone just seems to laugh at me when I try to send a photo. Even when the cryptic interface does put me in a place where I can enter a recipient’s email address, the process just hangs and eventually crashes. I feel like Charlie Brown trying to kick that football or fly a kite. “Got you, again, sucka!” my phone is saying… if phones had thought balloons.
I am just too paranoid and too old, apparently. This is not a hard process for phone-addicted youth. Michael Baker, CEO of iqzone, tells me that his phone-based classified ads system is testing well with college kids who vaulted the photo-emailing hurdle long ago. “The switch point is 35-years-old,” says Baker, who is surveying his test group at Arizona State University. “They have no trouble with e-mailing a picture. Every one of them has done it and there is no learning curve for them.”
(more…)
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Sunday, February 25th, 2007 |
KPMG has released a 36-page report on how digital media are affecting work, play and relationships across Europe, and in particular how Generation Y is interacting with that media.
The paper contains interviews with industry experts and a summary of consumer research, based on interviews with 3,000 people in Germany, Spain, United Kingdom, the Netherlands and the U.S.A in December 2006.
New technology can often be disruptive. But the pace of change in information technology over the past few years, and the speed with which technology has has been adopted by Generation Y, poses particular challenges for business in general, and for media companies in particular. What has become known as Web 2.0—a somewhat overused term that refers to a second generation of internet-based services (such as social networking sites, wikis, communication tools, and folksonomies) that emphasize online collaboration and sharing among users—has upset the hierarchy among media companies in a few short years.
Broadly, there have been four big developments in the online world in the past few years.
1. Decline in the cost of media distribution—thanks to digitisation and broadband—which has helped to make even relatively unloved content commercially viable.
2. The rise of user-generated content perhaps better described as “participatory media”.
3. The rise of sharing.
4. The way in which information is organised. Instead of a traditional hierarchy of information by experts, i.e., a taxonomy, web users are increasingly categorising online content—web pages, photographs and links—for themselves. given rise to new businesses.
Download report (pdf, 1 mb, 36 pages)
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Tuesday, February 20th, 2007 |
American teens now live in a world in which the Internet, cell phones, text messaging and other technology dominate their communication and are an integral part of life as they understand it.
Despite the hype about very public breakups using modern technology, young people still seem to grasp the rules for these communication tools and know when it is appropriate to use these items to gather information and when to avoid them altogether.
According to Suzanne Martin, Ph.D., Youth and Education Researcher at Harris Interactive, “Teens utilize different modes of communication in different social contexts”.
When the tone of a communication is serious, such as arguing and breaking up with someone, teens realize that communication tools may not be the best avenue of discussion. Two in three teens (67%) would not break up with someone and two in five (42%) would not argue with a friend over phones, email, instant messaging, text messaging, or social networking sites.
When choosing a communication tool, teens will most likely choose to use cell phones and landline phones to talk to a friend about something serious or important (cell phone 34%, landline phone 23%); apologize to a friend (cell phone 22%, landline phone 20%); or break up with someone (cell phone 14%, landline phone 9%).
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Saturday, February 17th, 2007 |
By JON WATERHOUSE
For the Journal-Constitution
Portable digital music players are everywhere. At the gym, the office and even after-school play dates.
Yes, play dates.
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Hasbro
(ENLARGE)
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| iFish Interactive Music Companion. |
Kids between the ages of 2 and 14 spend an average of 44 minutes at a time listening to portable digital music players, according to a January report by the NPD Group, which monitors retail trends.
But kids aren’t just bobbing their heads and singing along. They’re actually playing with interactive musical toys that connect directly into a child-friendly mp3 players.
“Without a doubt, kids are digital content natives,” said NPD analyst Anita Frazier in a recent statement. They’re capable of easily navigating between mp3 players and other digital toys without missing a step. “The real challenge for marketers is to be one step ahead of their competition, providing the content and technology kids crave.”
That’s why so many toy companies are offering mp3 player-compatible toys — from dancing animals to mock rock instruments. Prices start around $30 and can reach $100 for more advanced toys.
“They’re essentially iPod accessories for kids,” says Jim Silver, editor-in-chief of “Toy Wishes” magazine. “Today, you see children playing on computers at 18 months. So, many toy companies are enveloping into family entertainment companies.”
This multi-faceted entertainment adds another dimension to the child’s listening experience as well.
Read the rest of the article.
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