The media industry goes into 2010 with a sense of cautious optimism, but there’s no hiding the casualties that were left behind in 2009. According to PricewaterhouseCoopers, there were 1,025 media and entertainment company insolvencies in the two years to the end of Q309.
paidContent reported on a whole host of company collapses this year, from Setanta to Shiny Media and Borders, and some in the past few weeks. But the worst appears to be over…
—There were a total of 1,025 entertainment media company collapses from Q307 to Q309, including 305 publishing companies.
—The worst period was Q109, when 203 companies went into administration.
Image by Getty Images via Daylife
70% of publishers are paying more attention to the mobile market this year than last. And 20% are giving it their same attention. Print publishers are focusing on the market as a prime opportunity to expand their brands, reach new audiences and generate additional revenue while offering advertisers the chance to reach locally targeted, engaged audiences. Publishers recognize the growing importance of mobile devices in consumers' daily lives and are actively embracing mobile, according to a study by Audit Bureau of Circulations.
What’s A Blogger?
Bloggers are younger and higher percentages are Hispanic & African American than the general population. A higher percentage of Democrats than of Republicans are blogging.
Now that Blogging might better be called a market segment rather than a market niche, it’s useful with regard to positioning the marketing message to understand what a Blogger looks like, as distinguished from the rest of the population. According to the BIGresearch Simultaneous Media Survey, 26% of all adults say they regularly or occasionally blog. Of those:
- 53.7% are male
- 44.7% are married
- 28.4% hold a professional or managerial position
- 10.4% are students.
Bloggers tend to be younger, averaging 37.6 years old, compared to 44.8 for adults 18+ (the “general population”). Ethnically:
- 69.7% of Bloggers are White/Caucasian (vs. 76.1%)
- 12.2% are African American/Black (vs. 11.4%)
- 3.7% are Asian (vs. 2.0%)
- 20% of Bloggers are Hispanic, compared to 14.8% of adults 18+
Posted by Mark Levy | Posted in Digital Publishing | Posted on 12-11-2007
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Media organizations increasingly rely on syndicated content, but access to such material typically requires expensive subscriptions or syndication deals. New York-based Mochila has devised a way to offer articles, photos, audio and videos a la carte while dispnsing with subscription fees and protecting authors’ rights.
Launched earlier this year, Mochila’s website is essentially an online marketplace for content. Sellers offer up their wares along with price and any restrictions; buyers search for what they need and choose the best match. Content can be instantly downloaded into any publishing system, and purchases can be made in two ways: either by paying the price set by the original content owner, or by agreeing to post advertising along with the item, in which case the content is free. In the ad-supported arrangement, advertising revenue is shared among the buyer, the seller and Mochila.
For sellers, the benefits include new revenue opportunities and increased exposure; for buyers, decreased operational costs, more ad pages and revenue opportunities, and the rub-off effect of big-name content are among them. More than 1,000 media organizations have joined Mochila so far, including Reuters, the Associated Press and Hearst Magazines—you can’t get much bigger than that.
Out in beta – Hyper Comics has taken their Comic Book Creater software online and created a cool new place for aspiring and experienced comic book writers and illustrators to meet and showcase their work. HyperComics, from Planetwide Media is the interactive social network and industry resource where next-generation amateur and professional comic book creators can showcase their original comic books, discuss them with their peers and find an audience.
