Archive for the ‘Digital Video’ Category

Who owns what in the world of digital content?

Friday, August 31st, 2007 |

Indie Filmmaker in Copyright Spat With Viacom Over YouTube Clips

Submitted by Mark Hefflinger on August 31, 2007 - 6:28am.

San Francisco - An independent filmmaker who posted some of his work on YouTube, which was then used without permission by Viacom on a TV show, has seen his posting of Viacom’s use of his work removed from YouTube by the media conglomerate, CNET News.com reported.

Filmmaker Chris Knight created promotional videos that showed him blowing up a schoolhouse with a Death Star, a la “Star Wars,” which was then used by Viacom in the VH1 TV series “Web Junk 2.0.”

Viacom, which has separately filed a $1 billion copyright infringement suit against YouTube, claims the commentary it made on Knight’s video qualifies it as a “fair use,” according to the law.

However, the company believes Knight’s posting of the full “Web Junk 2.0″ segment on YouTube — which utilizes his own work — constitutes copyright infringement, and the clip was removed from YouTube at Viacom’s request.

Knight writes on his blog that he contacted YouTube’s division of copyright enforcement, arguing that the VH1 clip is derived from his own work, and as such he should be entitled to use it.

“What does this mean for independent producers of content, if material they create can be co-opted by a giant corporation without permission or apology or compensation?” Knight wrote on his blog.

“When in fact, said corporations can take punitive action against you for using material that you created on your own?”

 

Related Links:
http://news.com.com/8301-10784_3-9769329-7.html

http://theknightshift.blogspot.com/2007/08/viacom-hits-me-with-copyright.html

http://www.vh1.com/shows/dyn/webjunk_20/series.jhtml

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The Impact of DVRs

Wednesday, August 1st, 2007 |

From Kenradio.com

TV advertising spending is growing, and analysts expect that to continue through 2010. Online video usage is increasing, online advertising spending is taking a larger proportion of the overall advertising pie and digital video recorders (DVRs) and video-on-demand (VOD) capabilities are becoming widespread, according to a new study by eMarketer. Talk of TV’s short-term demise is unfounded. Yet it is equally shortsighted to think that the traditional TV model will not change significantly over the next decade.

Estimates show by 2011 there will be more than 200 million broadband Internet users in the US, 92% of whom will regularly watch video online. At that time the broadband audience will be two-thirds the size of the total US TV audience, up from less than half the TV audience in 2006. In addition, 45.1% of TV households will have DVRs and nearly 59% will have VOD capabilities — both of which are used to avoid advertising. TV advertising dollars will inevitably shift to alternative channels. Online advertising is likely to be the major beneficiary of this redistribution. Most recent online advertising spending estimates show that by 2011, $44 billion will be spent on online advertising, up from $16.9 billion in 2006, and 10% of all online advertising will be spent on online video advertising.

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Welcome to MaxxoMedia's Digital Media and Entertainment Trends site where the focus is on showcasing the people, companies, technologies, habits and research in consumer digital media trends - from mobile, VOD and IPTV to broadband, videogames and advertising and more.

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