MaxxoMedia Digital Media and Entertainment Trends

From KenRadio.com

Tired of being turned away at the theater box office when a movie’s sold out? Unhappy there’s no art-house theater in your neighborhood to cater to your hoity-toity theatrical tastes? Those days could be ending, say representatives of Universal Pictures, Warner Bros. Entertainment and a company called Digital Cinema Implementation Partners. The three are working on a new digital film delivery system that, if successful, could give theater operators the flexibility to put a popular movie on an extra screen as quickly as the demand for it arises. At the same time, theater operators could boot out a surprise stinker and even book in for a day or two an art-house film with a small but devoted audience. The process, still in the early stages of development, would use satellite and broadband delivery systems to beam digital films directly to theaters, rather than have them copied onto hard drives and delivered by hand, as for the most part they are now, said Darcy Antonellis, Warner Bros.’ executive vice president for distribution and technology. That kind of rapid delivery that would allow theater operators the flexibility to economically market niche films that could be shown for just a day or two to a targeted audience.