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	<title>MaxxoMedia Digital Media and Entertainment Trends &#187; Interactive Movies</title>
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		<title>Keep Your Cell Phone On During this Film&#8230;If You Dare</title>
		<link>http://www.maxxomedia.com/blog/keep-your-cell-phone-on-during-this-film-if-you-dare/</link>
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		<pubDate>Fri, 12 Mar 2010 02:52:01 +0000</pubDate>
		<dc:creator>Mark Levy</dc:creator>
				<category><![CDATA[Interactive Movies]]></category>
		<category><![CDATA[Movies]]></category>

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		<description><![CDATA[This is the technology from Last Call from 13th Street, an interactive horror film. Sometime, during the movie, an audience member’s cellular phone will ring, and it is up to this audience member to give the character on screen directions. Watch the video to see how the startled damsel in distress from Last Call tries to [...]]]></description>
			<content:encoded><![CDATA[<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; color: #2e2e2e; line-height: 1.4; padding: 0px;">This is the technology from <em>Last Call </em>from 13th Street, an interactive horror film. Sometime, during the movie, an audience member’s cellular phone will ring, and it is up to this audience member to give the character on screen directions.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; color: #2e2e2e; line-height: 1.4; padding: 0px;">Watch the video to see how the startled damsel in distress from Last Call tries to escape from the mad slasher. Yes, she actually calls an audience member during the film, and his or her voice commands tell her to go left or right, up or down, and so on.</p>
<p><center><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/qe9CiKnrS1w&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/qe9CiKnrS1w&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></center><span id="more-636"></span></p>
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