MaxxoMedia Digital Media and Entertainment Trends » IP Telephony http://www.maxxomedia.com/blog Tracking the ever changing tides of digital media Tue, 15 Jun 2010 21:06:45 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Ringback tones rising http://www.maxxomedia.com/blog/ringback-tones-rising/ http://www.maxxomedia.com/blog/ringback-tones-rising/#comments Wed, 10 Jan 2007 21:00:24 +0000 Mark Levy http://maxxomedia.com/blog/2007/01/10/ringback-tones-rising/ Answer Tones, Caller Tunes, Ringback Tones – all names for the same mobile content product which allows a consumer to customize the ‘ringing’ sound heard by someone calling them appears to be making strides. Brought to the US a couple of years ago after successful trials by Koran telecom heavyweight SKTelecom, US carriers had high hopes for the product. Requiring a massive in network integration, the systems cost millions of dollars to deploy. Content sales including music and celebrity voices and subscription service fees drive the revenue for the carrier. I expect consumer land-line Ringback deployments to make their way to market in 2007. Most likely ATT and/or Verizon given their consumer land-line and mobile offerings.

By Colin Gibbs

Story posted: January 10, 2007 – 1:25 pm EDT

Ringback tones continue to gain traction even as the U.S. ringtone market plateaus, according to new figures from M:Metrics.

The market research firm found that the popularity of ringback tones—music clips that a caller hears instead of a traditional ring before the person being called answers the phone—more than tripled last year, exploding from 2.4 million subscribers in January to nearly 8 million subscribers in November. The application continued to gain ground in Europe, as well, growing at a rate of roughly 150 percent in Germany and the United Kingdom during the year.

Meanwhile, ringtones remain popular, if not as lucrative. Nearly 7 percent of all U.S. wireless subscribers have made their own ringtones, M:Metrics found, as the percentage of users purchasing ringtones slipped from 10 percent of wireless consumers to less than 9 percent.

“The rise in ringbacks indicates that personalization remains an important motivation for mobile content purchases,” said M:Metrics entertainment analyst Jen Wu. “While we see a decrease in ringtone purchases, we do wee an increase in user-created ringtones. Since it’s impossible to hack a ringback tone, this growing market is not threatened by piracy and end-user savvy.”

]]> http://www.maxxomedia.com/blog/ringback-tones-rising/feed/ 0 What will they think of next? http://www.maxxomedia.com/blog/what-will-they-think-of-next/ http://www.maxxomedia.com/blog/what-will-they-think-of-next/#comments Fri, 29 Dec 2006 08:19:17 +0000 Mark Levy http://maxxomedia.com/blog/?p=25 Some digital media heavyweights and pundits chime in on their visions for 2007

Napster in 1999. MySpace in 2004. YouTube in 2006. Experts from the tech community look ahead to the innovations that will change how we work, play and communicate in 2007.
by STEVE BALLMER; NED SHERMAN; RAFAT ALI; KEVIN WERBACH; CHRIS ANDERSON; HANK BARRY; JOHN BROCKMAN

December 28, 2006 LATIMES.COM

You’ll be back in control

STEVE BALLMER

Steve Ballmer is the chief executive of Microsoft Corp.


RIGHT NOW, I AM as excited by the prospects for technology-driven change as I’ve ever been. The impact of the Internet, e-mail and mobile phones has been so dramatic that people tend to think the digital revolution has already happened. I think it’s just getting started.

Many technologies have the potential to catch fire, including Internet television, mobile video devices and even robots. New business-intelligence technologies will make sophisticated data analysis tools easy enough for anyone to use. New “digital rights” technology, which gives copyright holders more control over the distribution and reproduction of their work, will continue to transform the entertainment industry.

But when we look back in 10 years, it probably won’t be a specific device or company that stands out. Instead, 2007 will be the year that unified communications technology helped us regain control of our information and our lives. Ironically, the proliferation of new technologies up until now has made communications harder, not easier.

In 2007, I believe that phone numbers and e-mail addresses will begin to give way to a single identity, and the desktop phone will merge with the PC and mobile phone. Messages will be routed to you on a device that will be smart enough to know whether you can be interrupted based on what you are doing and who the message is from. Instead of being ruled by e-mail and cellphones, we’ll have control over when and how we can be reached, and by whom.

**

Where virtual meets real life

NED SHERMAN
Ned Sherman is chief executive and publisher of Digital Media Wire (digitalmediawire.com)

THE TREND TO watch in 2007: Virtual worlds, one of the most populous of which is Second Life, a 3-D environment built and owned by its residents (currently about 2 million).

These digital playgrounds combine elements of social networking with aspects of a multiplayer online game. At Second Life’s virtual marketplace, residents buy, sell and trade millions of dollars in digital goods. Even more fascinating from a business standpoint is that millions of dollars in real-world currency are being generated from the exchange of virtual dollars into hard cash.

A cottage industry is beginning to develop around virtual communities, with real-world businesses profiting from the sale of related goods and services. For instance, there’s an e-commerce site that allows you to customize your “avatar” — the persona you create for yourself on line — and another company that puts together custom games for organizations that want to use Second Life for training and education.

Second Life may not grow to the scale of a MySpace or a YouTube, but it may be laying the groundwork for something that will.

**

Breakout acts

RAFAT ALI

Rafat Ali is the editor of paidContent.orgIT MAY NOT BE a service that catches our attention this year, but people — specifically, the talent that will break out in the social media sites. Jessica “lonelygirl15″ Rose, who got famous playing a fictional teenager on YouTube, was just the first. We will see online and mobile shows possibly breaking into the mainstream, and talent from these digital realms will have a big effect on how mainstream shows get developed.**

Video Napster

KEVIN WERBACH

Kevin Werbach (werbach@wharton.upenn.edu) is an assistant professor of legal studies and business ethics at the Wharton School of the University of Pennsylvania and the organizer of the Supernova technology conference (supernova2007.com).

I EXPECT THAT in the next year, at least one file-sharing — or “peer-to-peer” — television service will hit the exponential growth curve of Napster, Skype and MySpace. YouTube woke up users to the Internet as a video platform, but because even a small video file can take up several megabytes, a centralized website such as YouTube needs to limit clips to a few minutes.

P2P applications make every recipient of a file also a potential server, distributing the load throughout the network. This is the technique Napster and Kazaa used to upend the music business. By leveraging the distributed power of the network, P2P video allows you to download and watch much larger programs more quickly than you could at a centralized website.

There are several candidates lined up to be the YouTube of P2P video. BitTorrent has content partnerships with major media companies. The Venice Project is being developed by the team that created Kazaa and Skype. Or the winner might be one of the fast-growing P2P video companies already operating in China, such as Xunlei and PPLive.

Not enough attention is being paid to these services because of the perception that YouTube has already “won” the Internet video war. But central video hosting was just one battle. P2P video will become too big to ignore.

**

Gaming as communication

CHRIS ANDERSON

Chris Anderson is the editor in chief of Wired magazine

I’M WILLING TO bet that 2007 is the year that somebody figures out how to make video advertising work in a YouTube world. And if I’m right, the TV industry is going to get very rocky, very fast.

I doubt that the same disruptive force will hit movies, however. The big-screen home-theater boom created a market for high-def films, and that factor-of-10 increase in downloading time bought Hollywood another five years or so to figure things out.

I also think that this will be a big year for video gamers, and not just because of the delightful game-play innovations of the Wii and the power of the Xbox 360. (I can’t wait for Halo 3.) Equally important is the fact that all of the current generation consoles now have built-in Internet connections. Their role as a bridge from the Net to the TV isn’t just a big deal for gaming, it’s also potentially a breakthrough moment for online video of all sorts.

We knew gaming competed with television for time, but now we’re learning that mainstream acceptance of networked gaming may also create the greatest competitor for the broadcast distribution model itself.**