Posted by Mark Levy | Posted in IP Video, Statistics | Posted on 30-01-2007
0
A third of frequent visitors to the YouTube video-sharing site say they watch less TV as a result of their online video habit, according to a recent survey conducted by Harris Interactive.
Forty-two percent of U.S. online adults say they have watched a video on YouTube, with 14% saying they visit the site frequently. Of these, 32% said they are watching less TV as a result of the time they spend on the site.
“[YouTube] has really emerged as a major force in, and problem for, the traditional entertainment industry,” said Harris senior research manager Aongus Burke.
“Not only is YouTube using a lot of their own content to steal the eyeballs they want the most, the site has provided a launching pad to wholly new forms of user-generated video entertainment that are gaining popularity quickly.”
However, the survey also found that 73% of frequent YouTube visitors said they would visit less if the site introduced short video ads before every clip.
“Consumers as a rule are not averse to watching commercials online in order to catch an episode of a TV show they would otherwise miss,” added Burke.
“Yet those who are accustomed to finding and watching everything for free at YouTube may have developed a very different set of expectations for the site.”
Online sales of TV shows, movies and other prerecorded video will become a billion-dollar business in 2007, according to Strategy Analytics. While video download sales made through Apple’s iTunes store and other sources totaled just $300 million in 2006, by the end of 2007 the market will grow to $1.5 billion. By 2010, global revenue from online video sales, rentals and subscriptions will surge to $5.9 billion, and account for eight percent of total home video industry revenues. 2007 will be remembered as the year in which online sales of prerecorded video finally become a real business, just like with music, online delivery of video content is now emerging as a viable and increasingly important distribution channel for content owners. Along with broadband growth and consumer demand, online video sales will also be spurred by a growing number of distributors and payment models. While Apple’s iTunes store is the leading source for paid video downloads today, other major players such as Wal-Mart, Time Warner, and NetFlix are expected to enter the market in the near future. Although pay-to-own downloads account for most online video revenues today, other payment models will become a significant part of the market over time. By 2010, projections show that rentals and subscription-based services will account for about one quarter of annual online video sales to consumers. KENRADIO.COM
Some digital media heavyweights and pundits chime in on their visions for 2007
Napster in 1999. MySpace in 2004. YouTube in 2006. Experts from the tech community look ahead to the innovations that will change how we work, play and communicate in 2007.
by STEVE BALLMER; NED SHERMAN; RAFAT ALI; KEVIN WERBACH; CHRIS ANDERSON; HANK BARRY; JOHN BROCKMAN
December 28, 2006 LATIMES.COM
Posted by Mark Levy | Posted in IP Video, Mobile | Posted on 28-12-2006
0
AT&T is integrating its offerings to deliver a more all-encompassing service package that includes IP video, DSL and wireless. Compelling content also is a key component in AT&T’s growth strategy. Telecommunications (12/2006)
