MaxxoMedia Digital Media and Entertainment Trends » IP Video http://www.maxxomedia.com/blog Tracking the ever changing tides of digital media Sun, 09 Oct 2011 21:51:48 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 YouTube = Less TV http://www.maxxomedia.com/blog/youtube-less-tv/ http://www.maxxomedia.com/blog/youtube-less-tv/#comments Wed, 31 Jan 2007 04:55:14 +0000 Mark Levy http://maxxomedia.com/blog/2007/01/30/youtube-less-tv/ A third of frequent visitors to the YouTube video-sharing site say they watch less TV as a result of their online video habit, according to a recent survey conducted by Harris Interactive.

Forty-two percent of U.S. online adults say they have watched a video on YouTube, with 14% saying they visit the site frequently. Of these, 32% said they are watching less TV as a result of the time they spend on the site.

“[YouTube] has really emerged as a major force in, and problem for, the traditional entertainment industry,” said Harris senior research manager Aongus Burke.

“Not only is YouTube using a lot of their own content to steal the eyeballs they want the most, the site has provided a launching pad to wholly new forms of user-generated video entertainment that are gaining popularity quickly.”

However, the survey also found that 73% of frequent YouTube visitors said they would visit less if the site introduced short video ads before every clip.

“Consumers as a rule are not averse to watching commercials online in order to catch an episode of a TV show they would otherwise miss,” added Burke.

“Yet those who are accustomed to finding and watching everything for free at YouTube may have developed a very different set of expectations for the site.”

 

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]]> http://www.maxxomedia.com/blog/youtube-less-tv/feed/ 0 Global Online Video Sales 2006-2010 http://www.maxxomedia.com/blog/global-online-video-sales-2006-2010/ http://www.maxxomedia.com/blog/global-online-video-sales-2006-2010/#comments Mon, 15 Jan 2007 20:07:49 +0000 Mark Levy http://maxxomedia.com/blog/2007/01/15/global-online-video-sales-2006-2010/ Online sales of TV shows, movies and other prerecorded video will become a billion-dollar business in 2007, according to Strategy Analytics. While video download sales made through Apple’s iTunes store and other sources totaled just $300 million in 2006, by the end of 2007 the market will grow to $1.5 billion. By 2010, global revenue from online video sales, rentals and subscriptions will surge to $5.9 billion, and account for eight percent of total home video industry revenues. 2007 will be remembered as the year in which online sales of prerecorded video finally become a real business, just like with music, online delivery of video content is now emerging as a viable and increasingly important distribution channel for content owners. Along with broadband growth and consumer demand, online video sales will also be spurred by a growing number of distributors and payment models. While Apple’s iTunes store is the leading source for paid video downloads today, other major players such as Wal-Mart, Time Warner, and NetFlix are expected to enter the market in the near future. Although pay-to-own downloads account for most online video revenues today, other payment models will become a significant part of the market over time. By 2010, projections show that rentals and subscription-based services will account for about one quarter of annual online video sales to consumers. KENRADIO.COM

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]]> http://www.maxxomedia.com/blog/global-online-video-sales-2006-2010/feed/ 0 What will they think of next? http://www.maxxomedia.com/blog/what-will-they-think-of-next/ http://www.maxxomedia.com/blog/what-will-they-think-of-next/#comments Fri, 29 Dec 2006 08:19:17 +0000 Mark Levy http://maxxomedia.com/blog/?p=25 Some digital media heavyweights and pundits chime in on their visions for 2007

Napster in 1999. MySpace in 2004. YouTube in 2006. Experts from the tech community look ahead to the innovations that will change how we work, play and communicate in 2007.
by STEVE BALLMER; NED SHERMAN; RAFAT ALI; KEVIN WERBACH; CHRIS ANDERSON; HANK BARRY; JOHN BROCKMAN

December 28, 2006 LATIMES.COM

You’ll be back in control

STEVE BALLMER

Steve Ballmer is the chief executive of Microsoft Corp.


RIGHT NOW, I AM as excited by the prospects for technology-driven change as I’ve ever been. The impact of the Internet, e-mail and mobile phones has been so dramatic that people tend to think the digital revolution has already happened. I think it’s just getting started.

Many technologies have the potential to catch fire, including Internet television, mobile video devices and even robots. New business-intelligence technologies will make sophisticated data analysis tools easy enough for anyone to use. New “digital rights” technology, which gives copyright holders more control over the distribution and reproduction of their work, will continue to transform the entertainment industry.

But when we look back in 10 years, it probably won’t be a specific device or company that stands out. Instead, 2007 will be the year that unified communications technology helped us regain control of our information and our lives. Ironically, the proliferation of new technologies up until now has made communications harder, not easier.

In 2007, I believe that phone numbers and e-mail addresses will begin to give way to a single identity, and the desktop phone will merge with the PC and mobile phone. Messages will be routed to you on a device that will be smart enough to know whether you can be interrupted based on what you are doing and who the message is from. Instead of being ruled by e-mail and cellphones, we’ll have control over when and how we can be reached, and by whom.

**

Where virtual meets real life

NED SHERMAN
Ned Sherman is chief executive and publisher of Digital Media Wire (digitalmediawire.com)

THE TREND TO watch in 2007: Virtual worlds, one of the most populous of which is Second Life, a 3-D environment built and owned by its residents (currently about 2 million).

These digital playgrounds combine elements of social networking with aspects of a multiplayer online game. At Second Life’s virtual marketplace, residents buy, sell and trade millions of dollars in digital goods. Even more fascinating from a business standpoint is that millions of dollars in real-world currency are being generated from the exchange of virtual dollars into hard cash.

A cottage industry is beginning to develop around virtual communities, with real-world businesses profiting from the sale of related goods and services. For instance, there’s an e-commerce site that allows you to customize your “avatar” — the persona you create for yourself on line — and another company that puts together custom games for organizations that want to use Second Life for training and education.

Second Life may not grow to the scale of a MySpace or a YouTube, but it may be laying the groundwork for something that will.

**

Breakout acts

RAFAT ALI

Rafat Ali is the editor of paidContent.orgIT MAY NOT BE a service that catches our attention this year, but people — specifically, the talent that will break out in the social media sites. Jessica “lonelygirl15″ Rose, who got famous playing a fictional teenager on YouTube, was just the first. We will see online and mobile shows possibly breaking into the mainstream, and talent from these digital realms will have a big effect on how mainstream shows get developed.**

Video Napster

KEVIN WERBACH

Kevin Werbach (werbach@wharton.upenn.edu) is an assistant professor of legal studies and business ethics at the Wharton School of the University of Pennsylvania and the organizer of the Supernova technology conference (supernova2007.com).

I EXPECT THAT in the next year, at least one file-sharing — or “peer-to-peer” — television service will hit the exponential growth curve of Napster, Skype and MySpace. YouTube woke up users to the Internet as a video platform, but because even a small video file can take up several megabytes, a centralized website such as YouTube needs to limit clips to a few minutes.

P2P applications make every recipient of a file also a potential server, distributing the load throughout the network. This is the technique Napster and Kazaa used to upend the music business. By leveraging the distributed power of the network, P2P video allows you to download and watch much larger programs more quickly than you could at a centralized website.

There are several candidates lined up to be the YouTube of P2P video. BitTorrent has content partnerships with major media companies. The Venice Project is being developed by the team that created Kazaa and Skype. Or the winner might be one of the fast-growing P2P video companies already operating in China, such as Xunlei and PPLive.

Not enough attention is being paid to these services because of the perception that YouTube has already “won” the Internet video war. But central video hosting was just one battle. P2P video will become too big to ignore.

**

Gaming as communication

CHRIS ANDERSON

Chris Anderson is the editor in chief of Wired magazine

I’M WILLING TO bet that 2007 is the year that somebody figures out how to make video advertising work in a YouTube world. And if I’m right, the TV industry is going to get very rocky, very fast.

I doubt that the same disruptive force will hit movies, however. The big-screen home-theater boom created a market for high-def films, and that factor-of-10 increase in downloading time bought Hollywood another five years or so to figure things out.

I also think that this will be a big year for video gamers, and not just because of the delightful game-play innovations of the Wii and the power of the Xbox 360. (I can’t wait for Halo 3.) Equally important is the fact that all of the current generation consoles now have built-in Internet connections. Their role as a bridge from the Net to the TV isn’t just a big deal for gaming, it’s also potentially a breakthrough moment for online video of all sorts.

We knew gaming competed with television for time, but now we’re learning that mainstream acceptance of networked gaming may also create the greatest competitor for the broadcast distribution model itself.**