Featured Post

Mobile Marketer’s Outlook 2009 Free Report

As Mobile Marketer’s Outlook 2009 proves, marketers understand the need to integrate mobile into their multichannel branding, customer acquisition and customer retention plans. Several trends are emerging as mobile matures into a medium that, while not without flaws, is a more palatable option...

Read More

Digital Marketing Budgets – More Science than Art

Posted by Mark Levy | Posted in Marketing | Posted on 16-02-2010

Tags: ,

1

Image representing Econsultancy as depicted in...
Image via CrunchBase

The shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010 with 46% of companies plan to increase their marketing budgets in 2010 and 66% will increase their investments in digital marketing channels. 28% of marketers are shifting at least some of their overall marketing budgets from traditional to digital channels, according to a new Econsultancy survey.

* 28% of marketers are shifting at least some of their overall marketing budgets from traditional to digital channels: