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By David Gales Music Purchase vs. Subscription The Big Idea behind music subscription plans is that they may be an idea whose time has come. The debate over the benefits of music subscriptions vs. music purchases has heated up lately. A number of subscription services have been in the market for a time,...

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Digital Marketing Budgets – More Science than Art

Posted by Mark Levy | Posted in Marketing | Posted on 16-02-2010

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The shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010 with 46% of companies plan to increase their marketing budgets in 2010 and 66% will increase their investments in digital marketing channels. 28% of marketers are shifting at least some of their overall marketing budgets from traditional to digital channels, according to a new Econsultancy survey.

* 28% of marketers are shifting at least some of their overall marketing budgets from traditional to digital channels: