Featured Post

Digital Music Market Doubles

Digital music sales are jumping. New reports from two major research sources indicate that worldwide digital music sales are continuing to climb. Nielsen SoundScan captured more than 675 million digital track sales worldwide in 2006, with nearly 600 million digital track sales in North America alone,...

Read More

4 Ways the Entertainment Industry is Getting More Social | Mashable

Posted by Mark Levy | Posted in mashable, Social Media | Posted on 16-03-2010

Tags: , , ,

0

Via Mashable

David A. Yovanno is the CEO of Gigya, Inc., a leading social optimization platform for online business. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com.

Now that most social networks are supporting functionality on third party sites — via Facebook Connect, Sign in with Twitter, Yahoo! Open Strategy, MySpaceID, and other similar technologies — entertainment companies are experimenting with a variety of approaches.

While movie promotions on Facebook, top sports moments on YouTube, and MySpace music pages remain key fixtures, many entertainment companies are also now actively focused on how to apply social strategies to their own sites to deepen relationships with fans and become more relevant. Here are four ways on-site social features are benefiting both fans and the entertainment industry today.

Continue reading...