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Tweetdeck Infiltrates the News Room

Posted by Mark Levy | Posted in News, News Corp., Online News, Twitter | Posted on 08-01-2010

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Sky News — a 24-hour UK news site owned by News Corp. — is changing up their entire newsroom to focus more on Twitter.

The organization is installing Tweetdeck on staff computers to stimulate news gathering via social media, according to reports from a UK blog.

The Tweetdeck rollout to staff is scheduled to be completed within the month. While journalists using Twitter is pretty commonplace, an organization-wide rollout is significant. The decision signals a change in ideology around conventional news gathering, and points to the need for journalists to use Twitter to keep pace with the flow of news.

Julian March, executive producer of Sky News Online, made the following statement to Journalism.co.um on the Tweetdeck rollout:

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