MaxxoMedia Digital Media and Entertainment Trends

Sky News — a 24-hour UK news site owned by News Corp. — is changing up their entire newsroom to focus more on Twitter.

The organization is installing Tweetdeck on staff computers to stimulate news gathering via social media, according to reports from a UK blog.

The Tweetdeck rollout to staff is scheduled to be completed within the month. While journalists using Twitter is pretty commonplace, an organization-wide rollout is significant. The decision signals a change in ideology around conventional news gathering, and points to the need for journalists to use Twitter to keep pace with the flow of news.

Julian March, executive producer of Sky News Online, made the following statement to Journalism.co.um on the Tweetdeck rollout:

Image by Gauravonomics via Flickr

Walt Mossberg talks about True/Slant, a new breed of digital journalism.

From Kenradio.com

Over the past three years the average U.S. adult has nearly doubled their daily use of the Internet as the average U.S. adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008, an 81% increase over three years. As a result, the Internet now represents 32.5% of the typical “media day” for all U.S. adults when compared to daily exposure to newspaper, radio, TV and outdoor advertising. Even those who are considered heavy newspaper readers spend about as much time online today as the typical U.S. adult. Heavy newspaper readers, those who spend more than an hour per day reading, currently spend 3.7 hours per day online. In 2006 the Internet represented only 18.4% of a heavy newspaper reader’s “media day,” but today it represents 28.4%, according to a new report by Media Audit.

The report further reveals that seven daily newspapers have achieved a net unduplicated reach of 80% or more when the past 30-day website visitor figure is combined with the past month print readership figure. Among these newspapers are the:

* New Orleans Times Picayune with a total unduplicated reach of 85.8%
* San Antonio Express-News (80.6%)
* Post-Standard in Syracuse (84%)
* Buffalo News (83.3%)
* Democrat & Chronicle in Rochester (80.9%)
* Peoria Journal Star (80.4%)
* Omaha World Herald (82.2%)

Now in beta, Knewsroom publishes the “Knews” every morning, featuring the previous day’s top stories in politics, business, technology, design, sports and entertainment. Which stories rank as most important is decided by the audience of readers, in Digg-like fashion. Going far beyond Digg, though, Knewsroom rewards contributors with a portion of 20 percent of every dollar it earns in advertising revenue. Members of the Knewsroom community can participate by proposing topics for the next day, submitting syndicated or original stories, and voting on favourites.

By Mark Levy, CEO MaxxoMedia

I thought I had the social network angle all covered with my Facebook profile, Linkedin profile, Plaxo, my website and a blog. But then I noticed people “Twittering” and “Zanneling” through my Facebook updates and I was intrigued. What were these new strange verbs, I thought?

So I went over to www.twitter.com and www.zannel.com and I looked around.

What I found was people of all ages, all across the globe sharing their lives in bite size bits — sharing web pages, photos, news stories and conversations being overheard. More bits sharing ideas, new product launches, videos, bookmarks and slideshows. Even more bits with moments of the mundane, the sad and the peculiar.

Then I dug a little more and found that there are many more sites with strange names, encouraging people to share their interests, loves, hates and lives. Some of the sites share information with other sites. They create a daisy chain effect where, for instance, I can Zannel a new video of the woodpecker harassing me during my conference calls, and it will feed the link to my Twitter account, which then feeds Plaxo and Facebook.

But what if you wanted to share and collect all the information on all your friends regardless of which site they are using?