Archive for the ‘Online Video’ Category
Thursday, April 3rd, 2008 |
divinity Metrics has launched a weekly chart that tracks not only the views of online video from 20 top US brands but also the ‘health’ of them. By using VMI - Video Marketing Index, dM ranks the validity of each video for its marketing value by analyzing the video’s views, comments, ratings and other consumer reactive data points.
You can check out the latest chart here - divinity Metrics Brand20 Index
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Saturday, March 8th, 2008 |
By Mark Levy CEO of MaxxoMedia
About 10 years ago, I was running a small Internet development firm in Santa Monica, CA. We produced a number of the early movie and TV show websites for the studios. We could tell then viewing of video online would be huge as soon as bandwidth opened up. Back then, people would download a 30 megabyte QT video file that portrayed a postage stamp sized, two-minute long video through their 14.4 baud dial-up modem. For some it would take hours to download; people left their computers on overnight. Well, times have certainly changed.
Today bandwidth runs like water through the tap, and watching TV and user-generated video online is getting bigger and bigger each month. A recently released Digital Life America study says that nearly 80 million Americans (43% of the online population) have watched one of their favorite TV shows on the Internet. That number is up significantly from 12 months ago when that figure was just 25%. (more…)
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Saturday, January 26th, 2008 |
According to the Pew Internet & American Life Project, 48% of internet users have been to video-sharing sites such as YouTube, and the daily traffic to such sites on a typical day has doubled in the past year. The basic findings in a national phone survey show:
- In December 2006, 33% of internet users said they had ever visited such sites. That represents growth of more than 45% year-to-year.
- 15% of respondents said they had used a video-sharing site the day before they were contacted for the survey. A year ago, only 8% had visited such a site the previous day.
Though YouTube usage generally increased in 2007, according to Harris Interactive, reports eMarketer, a solid majority of YouTube users surveyed said they had visited only once or a few times.David Hallerman, senior analyst at eMarketer, concluded “The fact that younger Internet users are far more likely to be regular visitors to video-sharing sites points to a fork in the road… marketers looking to target the under-30 demographic can more reliably find them on these video sites… (while) TV broadcast and cable networks… (can) bulk up their online offerings…”
View PDF of report here.
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Tuesday, January 15th, 2008 |
From Kenradio.com
61% high speed Internet users watch/download online video content at least once a week and 86% do so on a monthly basis, compared to 45% and 71%, respectively, in the 2006 study, according to a new study by Horowitz Associates. News and user-generated, non-professional content are the most often viewed genres, followed by movie previews/trailers, music videos, and previews/segments of TV shows. Weekly viewing of full episodes of television shows doubled from last year, with 16% of high speed Internet users watching TV online on a weekly basis.
NBC and ABC are the networks Internet users mention the most frequently for online TV content, with Grey’s Anatomy being the most often mentioned TV program viewed online. While consumption of broadband video has grown, the study shows that television is still the preferred platform for traditional TV content. The vast majority (70%) of Internet users who watch TV online say do so because they missed the episode on TV. 18% of these respondents say they watch TV shows online to watch them a second time (after having watched them on TV), or that they watch TV shows online just when they happen to find them or when someone else tells them about them (20%). Conversely, 13% Internet users who watch TV shows online say they watch them directly online, and not on regular TV.
Penetration of video-enabled handheld devices is on the rise; concomitantly, so is viewing of video content on these devices. 27% of Internet users have a cell, iPod/MP3 player, or PDA with video capability, and an additional 23% do not have this capability but are interested in getting it. Among those with video-enabled handheld devices, 35% watch video on their devices at least weekly and 62% do so at least monthly, translating to 18% of Internet users overall who watch video content on a handheld device at least monthly. This figure is up from 8% just one year ago.
There is a dynamic relationship between broadband access, broadband content and broadband consumption. More and better broadband content, particularly entertainment content in video form is bringing more consumers to the platform, either on their computers or on their handheld devices. This, in turn, creates an even greater demand for and expectations regarding broadband video. Importantly, the data suggest that broadband video is not cannibalistic to linear video, but rather, an enhancement to the consumers traditional TV experience”.
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Wednesday, January 9th, 2008 |
According to the latest Horowitz Associates report, Broadband Content and Services 2007, six out of ten high speed Internet users watch/download online video content at least once a week and 86% do so on a monthly basis, compared to 45% and 71%, respectively, in the 2006 study. News and user-generated, non-professional content are the most often viewed genres, followed by movie previews/trailers, music videos, and previews/segments of TV shows.
Weekly viewing of full episodes of television shows doubled from last year, with 16% of high speed Internet users watching TV online on a weekly basis.
NBC and ABC are the networks Internet users mention the most frequently for online TV content, with Grey’s Anatomy being the most often mentioned TV program viewed online.
While consumption of broadband video has grown, the study shows that television is still the preferred platform for traditional TV content:
- 70% of Internet users who watch TV online say do so because they missed the episode on TV
- 18% of these respondents say they watch TV shows online to watch them again after having watched them on TV
- 20%watch TV shows online just when they happen to find them or when someone else tells them about them
- 13% of Internet users who watch TV shows online say they watch them directly online, and not on regular TV.
Penetration of video-enabled handheld (portable) devices is on the rise as is viewing of video content on these devices. 27% of Internet users have a cell, iPod/MP3 player, or PDA with video capability, and an additional 23% do not have this capability but are interested in getting it. Among those with video-enabled handheld devices, 35% watch video on their devices at least weekly and 62% do so at least monthly, translating to 18% of Internet users overall who watch video content on a handheld device at least monthly. This figure is up from 8% just one year ago.
Howard Horowitz, President of Horowitz Associates, Inc, concludes that “There is a dynamic relationship between broadband access, broadband content and broadband consumption… bringing more consumers to the platform… (which) creates an even greater demand (and expectation) for broadband video… the data suggest that broadband video is not cannibalistic to linear video, but rather, an enhancement to the consumers’ ‘traditional’ TV experience.”
For more about this study conducted Sept.-Oct 2007 by Horowitz Associates, please visit here.
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Tuesday, January 1st, 2008 |
NEW YORK: Findings from State of the Media Democracy, a new-media survey by Deloitte & Touche, were leaked late last week to The Hollywood Reporter. The data, which will not become officially available until next month, underscore the rise and rise of online media platforms.
Based on an online sample of 2,081 people during the last week of October, the study shows that 38% of respondents watch TV online; 36% use their cellphones as an entertainment source; and 45% create online content such as websites, music, videos and blogs.
But it is the pace of growth that astonishes. In a similar survey conducted only eight months earlier, usage of cellphones as entertainment devices was just 24% - a leap of fifty percentage points.
And there are marked variances by age group.
The current figure rose to 62% among millennials [those in the 13-24 age group] compared to 46% in the earlier study. While among Generation X consumers [age group 25-41], the number grew to from 29% to 47%.
Viewers of TV online rose in similarly spectacular fashion - from 23% in the previous study to 38% - of whom a majority (69%) said they watched or listened to consumer-generated content.
Other key findings reveal that . . .
- 54% of consumers said they socialize via networking sites, chat rooms or message boards, and 45% said they maintain a profile on a social network.
- 85% of consumers still find TV advertising to have the most impact on their buying habits, although online ads come second best with 65% saying they have the most impact, ahead of magazines at 63%.
- On the web, search engine result ads are the most effective, gaining 78% of the vote, followed by interactive ads (62%), banners (60%), pre-rolls (31%), post-rolls (19%) and embedded ads (17%).
- 67% of consumers said they would willingly be exposed to more online ads if they could receive free content they found valuable; but 65% opined that any type of internet ad was more intrusive than ads in newspapers and magazines. 37% said they would rather pay for online content than be exposed to advertisements.
- 59% said they pay greater attention to magazine ads than any type of internet advertising, and 55% said they pay greater attention to newspaper ads.
Advises Ken August, vice chairman of Deloitte’s media and entertainment practice: “For advertisers one of the conclusions is you don’t make decisions to advertise either on television or the internet when you want to hit all the demographics, but rather you need to have a multiplatform strategy.
“It shouldn’t be an ‘either/or’ proposition.”
Data sourced from AdWeek (USA); additional content by WARC staff, 31 December 2007
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Monday, November 5th, 2007 |
The Nielsen Company reported that television tuning during the 2006-2007 television year (9/18/06-9/23/07) remained at the record levels set the previous year, while the number of homes with Digital Video Recorders (DVRs) more than doubled.
According to the Nielsen report:
- The total average time a household had a TV set tuned during the 2006-2007 television year was 8 hours and 14 minutes per day
- The average amount of television watched by individual viewers during the 2006-07 television year dipped by 1 minute per day to 4 hours and 34 minutes
- The number of households with Digital Video Recorders today stands at 20.5% of Nielsen’s National People Meter sample, up from 17.2% in May 2007. When Nielsen began including households with DVRs in its samples in January 2006, DVR penetration was estimated to be approximately 8% of households
Patricia McDonough, Senior Vice President of Planning Policy & Analysis at Nielsen Media Research, said “…(though)… there are numerous screens competing for time and attention, as well as consumer devices providing new ways for viewers to watch their favorite shows… (the results of this study) demonstrate that tuning to traditional television remains strong.”
| Total Day Tuning &Viewing |
| |
Household Tuning |
Persons 2+ Viewing |
| Broadcast Year(Sept-Sept) |
Average Hours: Minutes Total Day |
Average Hours: Minutes Total Day |
| 2006 - 2007 |
8:14
|
4:34
|
| 2005 - 2006 |
8:14
|
4:35
|
| 2004 - 2005 |
8:11
|
4:32
|
| 2003 - 2004 |
8:01
|
4:25
|
| 2002 - 2003 |
7.55
|
4.25
|
| 2001 - 2002 |
7.42
|
4.18
|
| 2000 - 2001 |
7.39
|
4.15
|
| Source: NielsenMedia, October 2007 |
| Primetime Tuning & Viewing Levels |
| |
Household Tuning |
Persons 2+ Viewing |
| Broadcast Year(Sept-Sept) |
Average Hours: Minutes Primetime |
Average Hours: Minutes Primetime |
| 2006 - 2007 |
1:52
|
1:10
|
| 2005 - 2006 |
1:54
|
1:11
|
| 2004 - 2005 |
1:53
|
1:11
|
| 2003 - 2004 |
1:52
|
1:10
|
| 2002 - 2003 |
1:52
|
1:10
|
| 2001 - 2002 |
1:51
|
1:10
|
| 2000 - 2001 |
1:52
|
1:10
|
| Source: NielsenMedia, October 2007 |
Though the viewing time of television sets continues to grow, About 16% of US Internet households watch TV broadcasts online, according to The Conference Board and TNS. Respondents said that TV on the Internet had replaced news programs as their most widely viewed online content, reports eMarketer.
According to eMarketer projections, by 2011 there will be 200 million broadband Internet users. Of them, 183 million, or 91%, will watch online videos.
| Key US TV and Internet Metrics (2006 & 2011 millions) |
| |
2006
|
2011
|
| TV viewers |
283.5
|
298.5
|
| Broadband Internet users |
133.4
|
200.2
|
| Online video viewers |
114.3
|
183.0
|
| TV households |
111.6
|
119.4
|
| Broadband households |
54.6
|
89.9
|
| VOD enabled households |
29.7
|
58.4
|
| DVR households |
18.6
|
45.1
|
| Source: eMarketer, October 2007 |
And, entertainment on the Web has replaced news as respondents most widely viewed Online content.
| Type of Online TV Content Watched by US Online Households (Q3, 2007, % of respondents) |
| TV Content |
Head of Household Watches |
Other Household Members Watch |
| News |
44.3%
|
34.3%
|
| Sports |
17.2
|
18.3
|
| Entertainment |
44.8
|
40.0
|
| Previews |
24.4
|
19.9
|
| Content from favorite shows |
17.5
|
17.6
|
| Entire episodes/shows |
49.1
|
44.1
|
| Catch up on missed content |
41.8
|
36.4
|
| Source: eMarketer, October 2007 |
Paul Verna, senior analyst at eMarketer, suggests that “Rather than a wholesale shift in viewership from TV to the new-media channels, both media will actually grow in the next several years. Internet video will entrench itself in the content mainstream, right alongside TV, albeit not in such pervasive numbers.”
For more information on the Nielsen Study, please visit here.
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Wednesday, September 26th, 2007 |
Montreal-based Brandfame has launched itself as a product placement agency for YouTube and other online video sharing platforms, connecting makers of online videos with brands that want to be integrated into the next viral video blockbuster.
Advertisers can list products they’d like to have featured in videos, and search for upcoming videos by producers to find a match for their brand. Producers indicate which productions they’re willing to integrate products into, and can search for brands or products they’d like to work with. Once a deal has been made, the advertiser pays the producer, and Brandfame takes a cut. The startup is also working on an auction system for advertisers to bid on product placement in new videos by hot producers.
Brandfame is just getting started, and has only signed up a handful of producers and advertisers. But its aim is to become a premier marketplace for product placement in video-sharing websites. As online video’s share of the entertainment market expands, opportunities for advertisers, producers and facilitators like Brandfame are taking off. Watch this space!
Website: www.brandfame.com
Contact: help@brandfame.com
Spotted by: Susanna Haynie
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Wednesday, September 19th, 2007 |
According to a comScore recent release, nearly 75 percent of U.S. Internet users watched an average of three hours of online video during the month of July, with Americans viewing more than 9 billion videos online.
Google Sites ranked as the top U.S. video property with nearly 2.5 billion videos viewed (27.0 percent share of videos), 2.4 billion of which occurred at YouTube.com. Yahoo! Sites ranked second with 390 million (4.3 percent), followed by Fox Interactive Media with 298 million (3.3 percent) and Viacom Digital with 281 million (3.1 percent).
| Top U.S. Online Video Properties by Videos Viewed July 2007 |
| Property |
Videos (MM) |
Share (% )of Videos |
| Total Internet |
9,077
|
100.0%
|
| Google Sites |
2,454
|
27.0%
|
| Yahoo! Sites |
390
|
4.3%
|
| Fox Interactive Media |
298
|
3.3%
|
| Viacom Digital |
281
|
3.1%
|
| Disney Online |
182
|
2.0%
|
| Time Warner Network |
181
|
2.0%
|
| Microsoft Sites |
149
|
1.6%
|
| ESPN |
75
|
0.8%
|
| Veoh.com |
53
|
0.6%
|
| Comcast Corporation |
51
|
0.6%
|
| Source: comScore Video Metrix |
In total, nearly 134 million Americans viewed online video in July, or approximately three in four U.S. Internet users. Google Sites also captured the largest online video audience with 67.8 million unique viewers, followed by Fox Interactive Media with 35.8 million and Yahoo! Sites with 35.3 million.
| Top U.S. Online Video Properties by Unique Video Viewers July 2007 |
| Property |
Unique Viewers(000) |
U.S.Internet Reach |
| Total Internet |
133,646
|
74.2%
|
| Google Sites |
67,782
|
37.6%
|
| Fox Interactive Media |
35,834
|
19.9%
|
| Yahoo! Sites |
35,325
|
19.6%
|
| Time Warner Network |
26,571
|
14.8%
|
| Viacom Digital |
22,652
|
12.6%
|
| Microsoft Sites |
18,847
|
10.5%
|
| Disney Online |
13,907
|
7.7%
|
| ESPN |
7,733
|
4.3%
|
| MLB.com |
7,671
|
4.3%
|
| Photobucket.com LLC |
6,684
|
3.7%
|
| Source: comScore Video Metrix |
Other notable findings from July 2007 include:
- Online viewers watched an average of more than three hours of online video during the month (181 minutes).
- The average online video duration was 2.7 minutes.
- Nearly three out of four (74.2 percent) U.S. Internet users viewed video online.
- More than one out of three (36.7 percent) U.S. Internet users viewed video on YouTube.com.
- The average online video viewer consumed 68 videos, or more than two per day.
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Thursday, August 9th, 2007 |
From Kenradio.com
Young adults (those ages 18-29) with internet access are the most voracious video viewers. Three in four wired young adults (76%) report online consumption of video, compared with 57% of internet users between ages 30-49. Less than half (46%) of internet users ages 50-64 watch or download video and just 39% of those age 65 and older do so, according to a new study by Pew Internet & American Life Project. On a typical day, young adults’ video consumption also outpaces that of older users. Roughly one in three (31%) internet users ages 18-29 said they watched or downloaded some type of video on the day prior to our survey. Just 18% of users ages 30-49, 12% of those 50-64 and 10% of those age 65 and older watch or download any type of video on the average day. Three in five online video consumers (59%) say they watch at home, while 24% report at-work viewing. One in five (22%) say they watch online video from someplace other than home or work. When asked if they happened to watch online from these various locations “yesterday,” 19% reported at-home viewing, 6% reported at-work viewing and just 3% said they watched online video someplace other than home or work the day before. Overall, 27% of online video consumers say they watch or download video from YouTube, and of those who watch or download videos from more than one location, 29% say YouTube is the place where they view online video most often. Young adults are almost twice as likely to point to YouTube as a source for online video; 49% of video viewers ages 18-29 say they watch YouTube videos. MySpace garners a much smaller slice of the young adult audience (15% of viewers), but one that is still considerably larger than the segment who use cable and network TV sites (7%) or news websites (6%) as sources for video.
Male viewers are more likely than female viewers to use YouTube (31% vs. 22%), but otherwise, men and women generally report the same levels of usage across every source they were asked about. Frequent viewers of online video also have a greater tendency to use YouTube; 39% of video viewers who say they watched an online video “yesterday” are users of YouTube compared with just 21% of viewers who did not watch “yesterday.”
News outlets were among the first big investors in the online video realm and their early-mover advantage shows. News video is the most-watched genre of video, with 37% of adult internet users reporting some type of viewing or downloading, and 10% saying they watch news videos on a typical day. Aside from the plethora of news content posted on video sharing sites like YouTube and Google Video, news-related video can now be found on virtually any website associated with major network TV news channels, cable TV news, and on most mainstream newspaper websites. Additionally, blogs, video podcasts, personal websites and social networking websites also feature news-related video.
News content captures the attention of users across all generations, and is the most popular genre with every age group except for those ages 18-29. For young adults, comedy is a bigger draw, with 56% of internet users ages 18-29 saying they watch humorous videos, compared with 43% who say they watch news videos. However, on a typical day, young adult internet users are equally as likely to view news and comedy; 15% of those 18-29 report viewing in both categories on the average day. Indeed, much of the content viewed by young adults, such as clips from The Daily Show or The Colbert Report blurs the line between news and comedy. News video viewing is more prevalent among men than it is among women; 42% of online men report news video consumption, versus 32% of online women. In addition, men are twice as likely as women to watch or download news video on a typical day—14% of online men report this, compared with 7% of online women.
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Thursday, May 3rd, 2007 |
Submitted by LeeAnn Prescott on May 1, 2007 - 5:07pm.
Today USAToday released the Hitwise US News and Media Report, which examines trends in online news consumption over the past year. One of the most striking trends over the past year has been the increase in traffic from News & Media websites to video websites. The share of traffic leaving News and Media websites and going directly to Entertainment - Multimedia websites increased by 196% from April 2006 to March 2007.
More details can be found here.
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Friday, February 9th, 2007 |
Register on the KenRadio site and have access to over 150 IQ reports
Almost one in three of frequent YouTube users say they are watching less TV as a result of the time they spend there. However, 73% of frequent YouTube users say they would visit the site less if it started including short video ads before every clip. 42% of online U.S. adults say they have watched a video at YouTube, and 14% say they visit the site frequently, according to Harris Interactive.
Of all frequent YouTube users:
* 66% claim they are sacrificing other activities when on YouTube
* 36% say their visits to the site are most likely to have been at the expense of visiting other websites
* 32% say their time spent watching TV is next most likely to have taken a hit
* 20% think that YouTube also pre-empts email and other online social networking
* 19% defer work/homework
* 15% aren’t playing video games
* 12% are not watching DVD(s) and not spending time with friends and family in person
(more…)
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Sunday, January 28th, 2007 |
The Associated Press reports on YouTube’s plans to share revenue with their users. Chad Hurley, co founder of YouTube said at the Davos Economic Forum that YouTube’s audience is large enough to “foster creativity through revenue sharing,” and will be starting a program in the coming months. No further details were given.
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