Clear Channel Tries To Revive Ringtone Sales
Tuesday, April 8th, 2008 |By Mark Levy CEO of MaxxoMedia
In the midst of recent pronouncements that ringtone sales are in decline, Clear Channel Radio announced that mobile content offerings will be integrated into the websites of over 650 stations within the chain. The service, offered in partnership with Thumbplay, a leading mobile content retailer, will offer listeners direct access to purchase the tones for their cell phones.
Ringtone sales are projected to drop over 7% to $510 million in sales for the US in 2008. BMI says this is the second year of the declining sales trend. Some of the reasons blamed for the decline include high or complex content pricing models, advanced handsets that allow consumers to side-load content, mobile content sharing websites, social networks and the waning novelty factor. (more…)
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Arbitron and Edison Research recently released some very interesting research with details on the web radio listening audience. The study found a deep connection between online social networks and online radio listening.Diane Williams, Sr. Analyst/Custom Research for Arbitron said, “We found that online radio listeners are more than one-and-a-half times more likely to have a profile on a social networking site as compared to average Americans, and that they tend to be power-users, with one-third of online radio listeners logging on to their social networking site nearly every day or even multiple times per day.”
