Chilltheplanet.com just launched an innovative digital media campaign to drive awareness of global warming issues. Through the website you can donate money that will be used to create and buy TV ad time on regional networks.
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!Share/Bookmark
Via VatorNews – Social media analytics provider Viralheat announced Tuesday that it has raised $4.25 million in a Series A funding round led by Mayfield Fund. The round is a big boost for Viralheat, which had previously raised just $75,000 in seed funding.
Marketing tools that take advantage of the thriving social sphere have so far focused on helping brands and businesses keep up with all the content already surrounding their name on the Web. It’s been a game of “catch up” for many brands, especially the larger ones, as they’ve sought to understand how people talk about them on social media and how best to engage with those people, all of which are potential customers.
If seeing content about themselves was the first step, engagement was the next step for businesses. Actively participating in the online discussion about your brand, which will happen whether you’re there or not.
Pennsylvania’s Harrisburg University of Science and Technology will enact a week-long social media blackout for all students in residence. The students will be forbidden from using Twitter, Facebook, instant messaging and any other online communication except for e-mail.
NPR reports that university Provost Eric Darr chose to enact the temporary ban because he wants students to think about how much they’re using technology in their daily lives and what kind of impact it has. From NPR’s interview it doesn’t seem that he’s anti-technology or anti-social media per se; he just believes today’s college students take its role in their lives for granted.
“Often, there are behaviors or habits, ways that we use technology that we may ourselves not even be able to articulate because we’re not aware of them,” Darr says. Students will write reflective essays about their experiences after the blackout has ended.
Posted by Mark Levy | Posted in Social Media | Posted on 24-08-2010
0
Social media analytics company ViralHeat is giving away free access to a treasure trove of data from Twitter, Facebook and a number of other social properties, all housed within the site’s more than 4,000 topic-based profiles.
The company’s revamped ViralHeat Social Trends offering gives users a fast and simple way to create their own auto-updating social media charts, which can be embedded as widgets elsewhere on the web, as well. Users can pull data and sentiment analysis from member-generated topic profiles spanning topics such as news, entertainment, music, sports and politics to create their own charts.
The idea is to help individuals capture and track real-time buzz and sentiment around an event, movie, celebrity or product with convenient widget-like charts optimized for sharing and embedding. The most obvious use case is for bloggers and publishers looking to supplement breaking news stories with live social media analysis on the topics they’re covering.
David A. Yovanno is the CEO of Gigya, Inc., a leading social optimization platform for online business. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com.
Now that most social networks are supporting functionality on third party sites — via Facebook Connect, Sign in with Twitter, Yahoo! Open Strategy, MySpaceID, and other similar technologies — entertainment companies are experimenting with a variety of approaches.
While movie promotions on Facebook, top sports moments on YouTube, and MySpace music pages remain key fixtures, many entertainment companies are also now actively focused on how to apply social strategies to their own sites to deepen relationships with fans and become more relevant. Here are four ways on-site social features are benefiting both fans and the entertainment industry today.
In what will be called one of the most monumental milestones in TV and broadcast media’s battle with the Internet for content, viewership, and advertising, Pepsi has decided not to join the Super Bowl's massive advertising spectacle this year, instead opting to place its money along strategically placed spots on social media sites and platforms.
This is the first time in 23 years that Pepsi’s high-production spots won't be found in the commercials for the biggest sporting event of the year. Between 1999 and 2009, Pepsi spent over $142 million on Super Bowl ads, but that number won’t be growing anymore come February, according to ABC News.
Instead, Pepsi will put over $20 million into The Pepsi Refresh Project, a social media advertising campaign set to launch in 2010. On January 13, Pepsi will begin accepting requests from the community for project proposals by which Pepsi can “make the world a better place.” The winning project by number of votes (voting starts February 1) will receive up to $20 million to make the project a reality.
Recently I have been getting more an more inquiries into how large this social media shift in communications really is – This video came out a few months ago, I think it puts it into perspective.
Pennsylvania’s Harrisburg University of Science and Technology will enact a week-long social media blackout for all students in residence. The students will be forbidden from using Twitter, Facebook, instant messaging and any other online communication except for e-mail.
In what will be called one of the most monumental milestones in TV and broadcast media’s battle with the Internet for content, viewership, and advertising, Pepsi has decided not to join the Super Bowl's massive advertising spectacle this year, instead opting to place its money along strategically placed spots on social media sites and platforms.