Posted by Mark Levy | Posted in Articles, Social Networks | Posted on 11-01-2008
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By Mark Levy
CEO of MaxxoMedia
Lately, my inbox has been inundated with invitations to join new online social networking sites. Unlike early entrants to the social networking market like MySpace and Friendster, these new services are more focused on helping people do business. The largest and seemingly most popular business network is named Linkedin. A little over four years old, it boasts over 17 million members.
New social nets seem to be popping up daily.Many just duplicate features and functions of the leaders. They simply offer a network of people from many different walks of life the opportunity to connect with each other. However, one recent entrant is making waves by focusing the power of social networking software into a marketplace that has always been insulated and inefficient – the entertainment industry.
Nextcat.com aims to be THE business social networking hub of the entertainment industry. Based outside of Boston, the company was founded by two serial entrepreneurs, Jeff Pucci and Richard Viard. Though they both attended the Berklee College of Music, they didn’t meet up until 1988.
Posted by Mark Levy | Posted in Social Networks | Posted on 04-08-2007
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By ANGEL JENNINGS NYTIMES
Published: August 4, 2007
Cellphone plans that encourage subscribers to talk mainly to people in the same network are having unintentional social effects.
A month ago, Brandy McDowell sat down with her longtime friend, Kezia Chandler, and told her she had switched cellphone carriers. Their relationship has not been the same since.
Now, they barely speak. Ms. Chandler rushes Ms. McDowell off the phone when she calls during her lunch break. And long conversations about schoolwork and relationship woes have been reduced to sound bites.
Maybe they should blame the cellphone carriers. The carriers, after all, set up plans that encourage subscribers to talk mainly to people in the same network. The companies say they are simply trying to recruit and retain customers.
Posted by Mark Levy | Posted in Social Networks | Posted on 17-05-2007
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Social Network Marketing, the Sky is the Limit
Led by MySpace, social networking is a cultural phenomenon that is still developing a stable revenue model. Even so, it is estimated that in 2007 marketers will spend $900 million on advertising and marketing on social network sites in the US, mostly to create profile pages and sponsored promotions. Online social networking have become a cultural phenomenon over the past several year, sparking thousands of media stories, blog postings and television exposes. The basic concept is simple enough: Online social networks enable people to create profiles, describe their interests, share their thoughts in blogs or postings, and connect with other people. But the variations on the theme are endless. MySpace, still the largest player by far, is estimated to generate $525 million in the US this year. Facebook is expected to generate $125 million and both should continue to see healthy revenue increases. Combined, the two account for 72% of US social network ad spending in 2007 and 75% in 2008.
