Posted by Mark Levy | Posted in Television | Posted on 17-11-2010
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According to the latest data from market research firm SNL Kagan, 119,000 pay TV subscribers dropped service in the third quarter, marking the second consecutive quarter — and the second quarter ever — that the industry has lost customers.
SNL Kagan reported today that cable providers lost 741,000 subscribers in the third quarter, which compares to 711,000 subs lost in Q2, and is the largest drop that the industry has ever seen. While some of those subscribers transitioned to IPTV services from providers like AT&T and Verizon, which added 476,000 customers in the third quarter, or satellite providers like Dish Network or DirecTV, which together added 145,000 subscribers during the period, it wasn’t enough to stem the losses from cable.
Posted by Mark Levy | Posted in Online Video, Television | Posted on 24-05-2010
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I know my online video viewing has already surpassed my TV viewing. Nevertheless, according to a new report by The Diffusion Group (TDG) titled The Economics of Over-the-Top TV Delivery: How Television Networks Can Shift to Online Content Delivery, Americans will be watching more online video than broadcast TV by 2020,.
According to the report, Online video is still in its infancy, with U.S. viewers only watching 22 minutes of Internet-delivered programming a week [ML: This seems very low to me]. However, in 10 years, that will rise to more than two hours of online video a day according to TDG analyst Colin Dixon.
Right in line with this new report, I just added an old laptop into my living room media mix. The laptop is pared down to basically a browser with preset bookmarks for Hulu, Netflix, Last.FM, Vevo, Amazon VOD and YouTube. Seriously considering reducing my cable service to the lowest level and saving some money.
More than ever before Internet users in the United States want to be able to connect their TV to the Internet. Research firm Deloitte says 65 percent of Internet users want online content available on their televisions, with Millennials (14-26 year olds) leading the way; some 74 percent said they want to connect their TVs. But they weren't alone in their desires, said Deloitte in its “State of the Media Democracy (4th edition).” Gen Xers (71 percent), Boomers (59 percent) and Matures (46 percent) also contributed to the 7-percentage point uptick from a year ago.
The economic downturn that has plagued the nation may have contributed to an increase in TV viewing by Internet users as well, with viewing topping 18 hours per week in 2009. Deloitte said about 4 percent of respondents said they watched some of their favorite shows on sites like Hulu, with another 3 percent saying they watched post-broadcast episodes of their favorite shows on the show’s website.
