Xbox Connection Funnels A Million New Subscribers To Last.fm
Posted by Tameka Kee | Posted in Music, XBox live | Posted on 24-11-2009
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CBS should be pleased with its choice to allow Microsoft to sync Xbox LIVE to Last.fm, as the partnership has already netted the streaming music service nearly a million new subscribers. Last.fm went live on Xbox last Tuesday, and both companies are already hyping the deal as a success in terms of the numbers. CBS (NYSE: CBS) says it broke a record for the number of new profiles created in a 24-hour period, and that Xbox LIVE users had already streamed more than 120 million minutes worth of music.
Less clear is whether there is money changing hands: neither company would comment on whether Microsoft (NSDQ: MSFT) is paying CBS a rev-share, since only Gold (paying) Xbox LIVE subscribers get access to Last.fm.
Aside from a potential rev-share from Microsoft, the million new subscribers can still add to CBS’ bottom line, as they’ve instantly increased the reach (and targetability) for the ad-supported Last.fm service. In a statement, CBS Interactive Music Group President David Goodman said the company was looking forward to the next “big opportunity” to “expose new users” to the Last.fm brand, a hint that similar partnerships with other device-makers could be coming down the pike.
