Chilltheplanet.com just launched an innovative digital media campaign to drive awareness of global warming issues. Through the website you can donate money that will be used to create and buy TV ad time on regional networks.
Each TV spot will promote a global warming message to raise awareness as well as send people back to the website. The founders hope to generate a loop of people coming to discuss issues and donate enough money to run the next TV spot to create a cycle of people bringing in new people. Through Chip In, the smallest of donation will help them achieve their goals. They plan to publish when and where the ads will run so contributors can catch them, record them and see their money in action. The site also offers people the opportunity to purchase a variety of products from Amazon and with each transaction they take the referral fees and plant a tree on their behalf.
