Content Models For The Digital Media Age
Posted in Advertising, Mobile | Posted on 01-16-2007 | 80 views
James Quintana Pearce of MocoNews.net reports on The Trendsetting Digital Media Initiatives panel at NATPE this week… it was moderated by Raja Khanna, Founder & COO of QuickPlay Media and included Scott Mills, CFO & President of BET Digital Media; Blair Westlake, Corporate Vice President of the Media, Content & Partner Strategy Group at Microsoft; and David Poltrack, Chief Research Officer at CBS Corporation.
Some quick takeaways from the panel:
- Mobile video has a long way to go – better service, value and quality of content will drive increased usage
- Industry isn’t ready for ad-supported mobile data services – screen too small – it’s better to have subscriptions
- Use ad supported or free content to drive subscriptions
- The new platforms are making rights negotiations more complicated – too early to tell which models will prevail
- A media company needs to support as many consumer touchpoints as possible
- No evidence of cannibalization yet – Mobile/Internet enhances the original product
Read the article here.