If novelty is your thing, then you’ll be pleased to discover that Coca-Cola has finally launched their Coke Zero Facial Profiler.
As you may recall, we covered the announcement of the facial experiment back in October, and were intrigued by the application’s premise: using Facebook to find your digital double.
Now that app is live, we put it to the test and found that it works as promised. Once you connect your Facebook account with the Coke Zero Facial Profiler, the app will scan your photos (you can also use your webcam to snap a beauty shot) and use facial recognition software to match your face against others in their database.
Once the matching process is complete, voilà, there’s your digital twin staring back at you. You can then share your match on Facebook or TwitterTwitter
or grab a URL to share with your friends (here’s my match). Should you be so bold, you can also contact your match on Facebook.
While the premise itself is kitschy, the application experience is pretty slick and some of the matches are surprisingly so dead-on that you might even do a double take. Try it out for yourself, and let us know your thoughts.