Mobile video services, offered in Asia/Pacific countries for the past few years, have seen accelerating growth. Many Asia/Pacific mobile operators are investigating the potential of broadcast mobile video technology, where a video signal is broadcasted to all mobile phones with the decoding technology.South Korea and Japan are leaders in the mobile video market, and have already developed and held trials of digital multimedia broadcasting (DMB) mobile video broadcasting in their countries, while other countries are experimenting with competing mobile video standards.
Many new regional subscribers were gained during the 2006 World Cup, when Japanese and South Korean mobile operators aggressively promoted the ability to watch short clips and whole matches using mobile video. Future events in the Asia/Pacific region, such as the 2008 Olympic Games in China, will be the catalyst for surges in mobile video subscriber and revenue growth.
In-Stat’s “Mobile Content Survey 2006″ gauged consumer interest and usage levels of mobile content in the Asia/Pacific region. Quantitative-based analysis of the survey results provides insight into usage levels, spending patterns, and a comparison between 2G and 3G subscriber’s usage habits. By integrating the survey analysis with market forecasts, In-Stat’s “Mobile Video in Asia/Pacific: Ready to Soar” covers the market for mobile video in the Asia/Pacific region.