In only nine months, Apple’s App Store has proven itself a hot commodity. It features more than 35,000 applications available to consumers in 77 countries, enabling developers, including retailers, to reach tens of millions of iPhone and iPod Touch users. 24% of Smartphone users have spent anywhere from $10-$50 for a single application, while 28% have spent between $5-10 on a single app. iPhone owners are not spending more on individual apps, but 83% of these iPhone owners have downloaded at least six, according to TNS Media .
27% of Smartphone owners (but only 2% of iPhone owners) indicate that they have not downloaded a single application to their device. Considering the main reason, 41% said they don’t see a need, 33% don’t want to spend the money, and 13% don’t know how.
60% of all Smartphone owners said they spend time looking through all the applications to discover which to download to their phone. 30% of Smartphone owners look for friends / family recommendations and 30% look to see what apps are popular.
