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Survey shows increased desire for TV-Internet convergence

Posted in Digital Video, streaming, Television | Posted on 12-23-2009 | 651 views

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DSC09757Right in line with this new report, I just added an old laptop into my living room media mix. The laptop is pared down to basically a browser with preset bookmarks for Hulu, Netflix, Last.FM, Vevo, Amazon VOD and YouTube.  Seriously considering reducing my cable service to the lowest level and saving some money.

More than ever before Internet users in the United States want to be able to connect their TV to the Internet. Research firm Deloitte says 65 percent of Internet users want online content available on their televisions, with Millennials (14-26 year olds) leading the way; some 74 percent said they want to connect their TVs. But they weren't alone in their desires, said Deloitte in its “State of the Media Democracy (4th edition).” Gen Xers (71 percent), Boomers (59 percent) and Matures (46 percent) also contributed to the 7-percentage point uptick from a year ago.

The economic downturn that has plagued the nation may have contributed to an increase in TV viewing by Internet users as well, with viewing topping 18 hours per week in 2009. Deloitte said about 4 percent of respondents said they watched some of their favorite shows on sites like Hulu, with another 3 percent saying they watched post-broadcast episodes of their favorite shows on the show’s website.

via Survey shows increased desire for TV-Internet convergence – FierceOnlineVideo.

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  • http://tvnewsstream.com Mike Berkley

    All true. However, there is a major disconnect between consumer demand for low-cost high-quality content, and the reality that high quality TV content costs a lot to make (even if distribution costs have fallen off a cliff). For this reason, the content owners & TV networks will never allow this convergence to happen without consumers paying for it, somehow. Ads alone won’t cover it.