MaxxoMedia Digital Media and Entertainment Trends

By Mark Levy, CEO MaxxoMedia

According to the International Telecommunications Union, worldwide mobile telephone subscriptions now exceed 3.3 billion — equivalent to half the global population. Cell phones now surpass the number of computers and televisions combined.

In the coming years, it is predicted by some that the cell phone will become the device of choice for watching video. There are a number of current challenges to this vision that to date have stifled the market. Much like the early mobile web browsing experience, user expectations are low. Users complain of poor image quality, complexity, slow downloading times and lack of selection of content.

Content providers, distributors and carriers see a huge pot of gold in mobile video. Before they can realize it, though, new tools need to be created that help people find the content they want, format it correctly for each device and deliver a quality experience through the subscribers’ network connection.