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Blogger Statistics

Posted by Mark Levy | Posted in Digital Publishing, Research, Statistics | Posted on 21-04-2008

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What’s A Blogger?

Bloggers are younger and higher percentages are Hispanic & African American than the general population. A higher percentage of Democrats than of Republicans are blogging.

Now that Blogging might better be called a market segment rather than a market niche, it’s useful with regard to positioning the marketing message to understand what a Blogger looks like, as distinguished from the rest of the population. According to the BIGresearch Simultaneous Media Survey, 26% of all adults say they regularly or occasionally blog. Of those:

  • 53.7% are male
  • 44.7% are married
  • 28.4% hold a professional or managerial position
  • 10.4% are students.

Bloggers tend to be younger, averaging 37.6 years old, compared to 44.8 for adults 18+ (the “general population”). Ethnically:

  • 69.7% of Bloggers are White/Caucasian (vs. 76.1%)
  • 12.2% are African American/Black (vs. 11.4%)
  • 3.7% are Asian (vs. 2.0%)
  • 20% of Bloggers are Hispanic, compared to 14.8% of adults 18+
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